--- title: rankingCoach Knowledge Base about digital marketing for small business description: rankingCoach Knowledge Base about digital marketing for small business --- [![rankingcoach](https://knowledge.rankingcoach.com/hubfs/raw_assets/public/KB/images/rC-logo-color-medium.svg "rankingcoach")](https://www.rankingcoach.com/en-us) - [Features](https://www.rankingcoach.com/en-us/features?utm_source=rc_blog) - [Pricing](https://www.rankingcoach.com/en-us/pricing?utm_source=rc_blog) - [Partners](https://www.rankingcoach.com/en-us/partners?utm_source=rc_blog) - [Blog](https://blog.rankingcoach.com/en) - [English](https://knowledge.rankingcoach.com/en) - [Deutsch](https://knowledge.rankingcoach.com/de) - [Español](https://knowledge.rankingcoach.com/es) - [Français](https://knowledge.rankingcoach.com/fr) - [Italiano](https://knowledge.rankingcoach.com/it) - [Nederlands](https://knowledge.rankingcoach.com/nl) - [Polski](https://knowledge.rankingcoach.com/pl) - [Português](https://knowledge.rankingcoach.com/pt) - [Română](https://knowledge.rankingcoach.com/ro) English Back Close - [Home](https://www.rankingcoach.com/en-us?utm_source=rc_blog) - [Features](https://www.rankingcoach.com/en-us/features?utm_source=rc_blog) - [Pricing](https://www.rankingcoach.com/en-us/pricing?utm_source=rc_blog) - [Partners](https://www.rankingcoach.com/en-us/partners?utm_source=rc_blog) - [Blog](https://blog.rankingcoach.com/en) ## rankingCoach Glossary [A/B Testing](https://knowledge.rankingcoach.com/en/a/b-testing) What is A/B Testing? A/B testing - the mysterious word we have all heard in our ongoing campaigns with the marketing world but rarely understand the meaning of. [Read more](https://knowledge.rankingcoach.com/en/a/b-testing) [Ad Account](https://knowledge.rankingcoach.com/en/ad-account) What is an Ad Account? An ad account is a necessary commodity for any business right now. Luckily for us, it doesn’t take much effort to make one! It’s virtually the same as creating a social media... [Read more](https://knowledge.rankingcoach.com/en/ad-account) [Ad Groups](https://knowledge.rankingcoach.com/en/ad-groups) What is an Ad Group? The term ad group is used to refer to all the ads pertinent to a particular set of keywords within a campaign. In this sense, it is quite an important component of PPC marketing... [Read more](https://knowledge.rankingcoach.com/en/ad-groups) [Ad Test](https://knowledge.rankingcoach.com/en/ad-test) What is an Ad Test? An ad test is a process that involves presenting a sample to your target audience with different ads and acquiring feedback on them. You can carry out ad testing for entire ads,... [Read more](https://knowledge.rankingcoach.com/en/ad-test) [Ad Version](https://knowledge.rankingcoach.com/en/ad-version) What is an Ad Version? Before launching an ad campaign it’s really important to test it. The testing process often works best with multiple versions of the same ad. These versions can vary from each... [Read more](https://knowledge.rankingcoach.com/en/ad-version) [AdBlocker](https://knowledge.rankingcoach.com/en/adblocker) What is an AdBlocker? Also known as content blockers, ad blockers are software instruments that are used to hinder ads from popping up on websites a user is viewing. Think of Internet Explorer,... [Read more](https://knowledge.rankingcoach.com/en/adblocker) [Address Book](https://knowledge.rankingcoach.com/en/address-book) What is an Address Book? Back in the 90s and early 00s, an address book was the name of the little diary everyone kept to note down people’s physical addresses and phone numbers. Today, however, an... [Read more](https://knowledge.rankingcoach.com/en/address-book) [Ads](https://knowledge.rankingcoach.com/en/ads) What is an Ad? We all think we know what ads are, but do we really? [Read more](https://knowledge.rankingcoach.com/en/ads) [Adsense](https://knowledge.rankingcoach.com/en/what-is-adsense) What is Adsense?Google Adsense is the advertising program that was launched by Google in 2003. It is one of the most prominent forms of online monetization these days. For websites, this means that... [Read more](https://knowledge.rankingcoach.com/en/what-is-adsense) [AdWords](https://knowledge.rankingcoach.com/en/adwords) What is AdWords? Think of Google Adwords as one big auction. In this auction, advertisers bid for clicks, and the highest bid wins. However, there is one little twist to it: money is not the only... [Read more](https://knowledge.rankingcoach.com/en/adwords) [AEO - Answer Engine Optimization](https://knowledge.rankingcoach.com/en/aeo-answer-engine-optimization) What Is AEO (Answer Engine Optimization) and Why Does It Matter? The way people search for information online is changing rapidly. Instead of browsing long lists of search results, users increasingly... [Read more](https://knowledge.rankingcoach.com/en/aeo-answer-engine-optimization) [Affiliate Marketing](https://knowledge.rankingcoach.com/en/affiliate-marketing) What is Affiliate Marketing? Affiliate marketing is when people earn money by promoting other companies products or services. They become "affiliates" and get a commission for every sale, lead, or... [Read more](https://knowledge.rankingcoach.com/en/affiliate-marketing) [AJAX](https://knowledge.rankingcoach.com/en/ajax) What Is AJAX? AJAX stands for Asynchronous JavaScript and XML. It mainly concerns itself with updating particular elements of a web page without reloading the entire webpage. Essentially, AJAX allows... [Read more](https://knowledge.rankingcoach.com/en/ajax) [Alexa Rank](https://knowledge.rankingcoach.com/en/alexa-rank) Alexa Rank Explained: Definition, History, Alternatives & Website Visibility Tools What is Alexa Rank? Alexa Rank was a global ranking system created by Alexa.com, a subsidiary of Amazon, that... [Read more](https://knowledge.rankingcoach.com/en/alexa-rank) [Algorithm](https://knowledge.rankingcoach.com/en/algorithm) What is an Algorithm? In digital marketing, an algorithm refers to a set of mathematical rules and calculations used by search engines, social media platforms, and other online platforms to determine... [Read more](https://knowledge.rankingcoach.com/en/algorithm) [Alt Text](https://knowledge.rankingcoach.com/en/alt-text) What is Alt Text? Alt text, short for alternative text, is a textual description that provides information about an image on a webpage. This text is read by screen readers, allowing visually... [Read more](https://knowledge.rankingcoach.com/en/alt-text) [AMP](https://knowledge.rankingcoach.com/en/amp) What is AMP? Have you ever wondered how Google can show millions of search results in a matter of milliseconds every time you “google” something? Well, AMP might have something to do with it. [Read more](https://knowledge.rankingcoach.com/en/amp) [Anchor Text](https://knowledge.rankingcoach.com/en/anchor-text) What is Anchor Text? Anchor text refers to the clickable text in a hyperlink that directs users to another web page. It is typically underlined and displayed in a different color to distinguish it... [Read more](https://knowledge.rankingcoach.com/en/anchor-text) [Apache](https://knowledge.rankingcoach.com/en/apache) What is Apache? Apache is web software that comes free of cost and is open source. It hosts around 40% of websites in the world! In fact, a huge majority of the sites you see on WordPress actually... [Read more](https://knowledge.rankingcoach.com/en/apache) [API](https://knowledge.rankingcoach.com/en/api) What is an API? [Read more](https://knowledge.rankingcoach.com/en/api) [App](https://knowledge.rankingcoach.com/en/app) What is an App? App is an abbreviation of the term “application.” By definition, it is software that can be installed on a mobile phone, tablet, or computer. However, the most common reference is... [Read more](https://knowledge.rankingcoach.com/en/app) [Artificial Intelligence](https://knowledge.rankingcoach.com/en/artificial-intelligence) What is Artificial Intelligence? Artificial intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think and learn like humans. It encompasses a wide... [Read more](https://knowledge.rankingcoach.com/en/artificial-intelligence) [Attention Rate](https://knowledge.rankingcoach.com/en/attention-rate) What is Attention Rate? [Read more](https://knowledge.rankingcoach.com/en/attention-rate) [Audience](https://knowledge.rankingcoach.com/en/audience) What is an Audience? [Read more](https://knowledge.rankingcoach.com/en/audience) [Authentication](https://knowledge.rankingcoach.com/en/authentication) What is Authentication? [Read more](https://knowledge.rankingcoach.com/en/authentication) [Awareness (funnel)](https://knowledge.rankingcoach.com/en/awareness-funnel) What is Awareness (funnel)? Awareness is the topmost part of the marketing funnel. To understand how it works, we must first understand what the marketing funnel is. [Read more](https://knowledge.rankingcoach.com/en/awareness-funnel) [Backlinks](https://knowledge.rankingcoach.com/en/backlinks) What are Backlinks? If you own or run a website, getting a high number of backlinks should be one of your top priorities. Backlinks are when one website links to a page on another website. They are... [Read more](https://knowledge.rankingcoach.com/en/backlinks) [Bandwidth](https://knowledge.rankingcoach.com/en/bandwidth) Bandwidth: Definition, Importance, and How to Optimize It Bandwidth is one of the most misunderstood concepts in the world of internet and networking. People often confuse it with speed, assume that... [Read more](https://knowledge.rankingcoach.com/en/bandwidth) [Banner](https://knowledge.rankingcoach.com/en/banner) What is a Banner? Have you ever noticed rectangular ads at the side or top while you’re surfing through a random web page? You probably also know that if you click on such an ad, it’s going to lead... [Read more](https://knowledge.rankingcoach.com/en/banner) [Bid Strategy](https://knowledge.rankingcoach.com/en/bid-strategy) What is a Bid Strategy? In digital marketing, a bid strategy is a plan or approach for how much you're willing to pay for your online ads. It helps you set a budget and determine the maximum amount... [Read more](https://knowledge.rankingcoach.com/en/bid-strategy) [Bing](https://knowledge.rankingcoach.com/en/bing) What is Bing? Created and operated by Microsoft, Bing is a search engine that people may use instead of Google or Yahoo. It provides users with many different search services, including but not... [Read more](https://knowledge.rankingcoach.com/en/bing) [Blog/Blogger](https://knowledge.rankingcoach.com/en/blog/blogger) What is a Blog/Blogger? A blog is a website or webpage that’s regularly updated, typically run by an individual or a small business, and is written in an informal or conversational style. [Read more](https://knowledge.rankingcoach.com/en/blog/blogger) [Bookmark](https://knowledge.rankingcoach.com/en/bookmark) What Is a Bookmark? A bookmark is a method of saving a web page or any other piece of digital content in your online library for later use. Since the Mosaic browser was first created back in 1993,... [Read more](https://knowledge.rankingcoach.com/en/bookmark) [Bounce Rate](https://knowledge.rankingcoach.com/en/bounce-rate) What is the Bounce Rate? When you create or manage a website, chances are, you want your audience to engage with it, instead of just looking at it and then leaving. Engagement is key to online... [Read more](https://knowledge.rankingcoach.com/en/bounce-rate) [Branded Keyword](https://knowledge.rankingcoach.com/en/branded-keyword) What are Branded Keywords? Branded keywords are search terms that directly incorporate a company's brand name, product names, slogans, or other brand-related terms. So, if you're a big fan of, for... [Read more](https://knowledge.rankingcoach.com/en/branded-keyword) [Breadcrumbs](https://knowledge.rankingcoach.com/en/breadcrumbs) What are Breadcrumbs? As a child, you may have heard the age-old Hansel and Gretel fairy tale in which the two children drop breadcrumbs so they could find their way back home. Interestingly, the... [Read more](https://knowledge.rankingcoach.com/en/breadcrumbs) [Browser](https://knowledge.rankingcoach.com/en/browser) What Is a Browser? A browser is the software program used to explore and search content on the World Wide Web. It can also be called a web browser or internet browser. Even if you didn’t know it,... [Read more](https://knowledge.rankingcoach.com/en/browser) [Business Data](https://knowledge.rankingcoach.com/en/business-data) What is Business Data? Business data is information that you can utilize to plan and operate an enterprise or organization. From source data that a business collects to processed data such as... [Read more](https://knowledge.rankingcoach.com/en/business-data) [Business-to-Business (B2B)](https://knowledge.rankingcoach.com/en/business-to-business-b2b) What is Business-to-Business (B2B)? Business-to-Business or B2B is a sales channel that involves selling to other enterprises, not direct consumers. Intel is a good example of a business that makes a... [Read more](https://knowledge.rankingcoach.com/en/business-to-business-b2b) [Business-to-Customer (B2C)](https://knowledge.rankingcoach.com/en/business-to-customer-b2c) What is Business-to-Customer (B2C)? Business-to-Customer or B2C, often contrasted with B2B, is a sales model in which a business sells its products or services directly to the end-users( also known... [Read more](https://knowledge.rankingcoach.com/en/business-to-customer-b2c) [Buyer Persona](https://knowledge.rankingcoach.com/en/buyer-persona) What is a Buyer Persona? A buyer persona is a crafted representation of your ideal customer that helps you gain deep insights into their behaviors, preferences, and motivations. This persona serves... [Read more](https://knowledge.rankingcoach.com/en/buyer-persona) [Cache](https://knowledge.rankingcoach.com/en/cache) What Is Cache? A cache is a reserved storage space that collects temporary data files that help web pages, browsers, and apps run faster and more efficiently. After you open a website or app for the... [Read more](https://knowledge.rankingcoach.com/en/cache) [Call to Action (CTA)](https://knowledge.rankingcoach.com/en/call-to-action-cta) What Is Call to Action (CTA)? A CTA or call to action is a standard marketing method used in the digital space by businesses, and it aims to trigger a response or action from a site viewer. [Read more](https://knowledge.rankingcoach.com/en/call-to-action-cta) [Campaign](https://knowledge.rankingcoach.com/en/campaign) What Is A Campaign? In marketing, a campaign is known as a set of collective goals and efforts that aim to successfully advertise and promote a brand’s products or services. [Read more](https://knowledge.rankingcoach.com/en/campaign) [CAPTCHA](https://knowledge.rankingcoach.com/en/captcha) What Is CAPTCHA? If you’ve used any secure site on the Internet before, the chances are that you’ve used a CAPTCHA before. The term CAPTCHA stands for the Completely Automated Public Turing test, and... [Read more](https://knowledge.rankingcoach.com/en/captcha) [Channel](https://knowledge.rankingcoach.com/en/channel) What Is A Channel? In marketing, a channel is a platform to communicate with your audience and aim to target new customers. So, for instance, a social media application such as Instagram is a... [Read more](https://knowledge.rankingcoach.com/en/channel) [Churn Rate](https://knowledge.rankingcoach.com/en/churn-rate) What Is Churn Rate? Churn rate (or customer churn) is the rate at which customers stop investing in your business, or lose interest in your products or services. It’s a figure you’d want to be as low... [Read more](https://knowledge.rankingcoach.com/en/churn-rate) [Click Fraud](https://knowledge.rankingcoach.com/en/click-fraud) What Is Click Fraud? Media business visionary and columnist John Battelle once described click fraud as the deliberately malevolent, "decidedly black hat" practice of publishers hacking paid search... [Read more](https://knowledge.rankingcoach.com/en/click-fraud) [Click-Through Rate (CTR)](https://knowledge.rankingcoach.com/en/click-through-rate-ctr) What Is Click-Through Rate (CTR)? Click-through rate or CTR is the ratio of users who click on a link over the number of users that view a page, email, or ad. In other words, from the people that... [Read more](https://knowledge.rankingcoach.com/en/click-through-rate-ctr) [Contao](https://knowledge.rankingcoach.com/en/contao) What is Contao? Contao is one of the latest, most advanced content management systems out there! It is web-based and open-source, and hence fits the needs of any user that requires these options. As... [Read more](https://knowledge.rankingcoach.com/en/contao) [Content Management System (CMS)](https://knowledge.rankingcoach.com/en/content-management-system-cms) What Is A Content Management System (CMS)? A content management system is a software that allows users to create, build, and publish websites on the Internet without the need for any advanced coding... [Read more](https://knowledge.rankingcoach.com/en/content-management-system-cms) [Content Marketing](https://knowledge.rankingcoach.com/en/content-marketing) What is Content Marketing? Content Marketing is the process of marketing a brand, business, product, or service through content. Content marketing focuses on developing and disseminating valuable,... [Read more](https://knowledge.rankingcoach.com/en/content-marketing) [Conversion Rate](https://knowledge.rankingcoach.com/en/conversion-rate) What Is Conversion Rate? The conversion rate is the rate at which a site visitor or lead turns into a sale for a business. But it doesn’t necessarily have to be a sale. It can be any action that a... [Read more](https://knowledge.rankingcoach.com/en/conversion-rate) [Cookie](https://knowledge.rankingcoach.com/en/cookie) What Is A Cookie? While all of us are familiar with the edible kind of cookie (preferably with chocolate chips), let’s talk about one that’s a bit less yummy but quite relevant for web design. [Read more](https://knowledge.rankingcoach.com/en/cookie) [Copywriting](https://knowledge.rankingcoach.com/en/copywriting) What Is Copywriting? Copywriting is the art of writing creative content to promote a business or advertise its products or services. In other words, it’s promotional content that’s typically... [Read more](https://knowledge.rankingcoach.com/en/copywriting) [Cost Per Action (CPA)](https://knowledge.rankingcoach.com/en/cost-per-action-cpa) What Is Cost Per Action (CPA)? Cost per Action or CPA is a digital pricing model and a system used by marketing to measure the cost of online advertisements concerning a specific action. So, for... [Read more](https://knowledge.rankingcoach.com/en/cost-per-action-cpa) [Cost Per Click (CPC)](https://knowledge.rankingcoach.com/en/cost-per-click-cpc) What Is Cost Per Click (CPC)? Cost per click is a digital advertising model used to drive traffic to websites. For every click on an ad (displayed on another web page or site), the advertiser has to... [Read more](https://knowledge.rankingcoach.com/en/cost-per-click-cpc) [Cost Per Mille (CPM)](https://knowledge.rankingcoach.com/en/cost-per-mille-cpm) What Is Cost Per Mille (CPM)? Cost per mille (CPM), which is also called cost per thousand, is a metric that’s used by digital marketers to measure the cost of an advertisement per one thousand... [Read more](https://knowledge.rankingcoach.com/en/cost-per-mille-cpm) [Cost Per Visit (CPV)](https://knowledge.rankingcoach.com/en/cost-per-visit-cpv) What Is Cost Per Visit (CPV)? The term cost per visit is pretty self-explanatory. It means the amount of money you’re paying for an ad and how much a single visit to your web page (through that ad)... [Read more](https://knowledge.rankingcoach.com/en/cost-per-visit-cpv) [CSS](https://knowledge.rankingcoach.com/en/css) What is CSS? CSS is the leading instrument to shape the way a webpage appears. All in all, CSS improves the uniformity and presentation of a page. [Read more](https://knowledge.rankingcoach.com/en/css) [Customer Journey](https://knowledge.rankingcoach.com/en/customer-journey) What is a Customer Journey? The customer journey, also known as the buyer's journey, refers to the complete process that a person goes through when interacting with a business, from the initial... [Read more](https://knowledge.rankingcoach.com/en/customer-journey) [Demographic Segmentation](https://knowledge.rankingcoach.com/en/demographic-segmentation) What is Demographic Segmentation? Demographic segmentation is a marketing strategy that divides the broader market into subgroups based on specific demographic factors. These factors can include age,... [Read more](https://knowledge.rankingcoach.com/en/demographic-segmentation) [Digital Marketing](https://knowledge.rankingcoach.com/en/digital-marketing) What is Digital Marketing? Digital Marketing is the practice of promoting and marketing a brand on an electronic device or internet platform. Digital marketing is often referred to as “Internet... [Read more](https://knowledge.rankingcoach.com/en/digital-marketing) [Display Advertising](https://knowledge.rankingcoach.com/en/display-advertising) What Is Display Advertising? Display advertising has been a part of the digital ad landscape since 1994. Since then, it has become one of the most potent ways of attracting attention and improving... [Read more](https://knowledge.rankingcoach.com/en/display-advertising) [DNS](https://knowledge.rankingcoach.com/en/dns) What is DNS? Every device associated with the Internet has a one-of-a-kind IP address that different machines use to discover that particular gadget. In that sense, DNS servers get rid of the... [Read more](https://knowledge.rankingcoach.com/en/dns) [Domain](https://knowledge.rankingcoach.com/en/domain) What is a Domain? When we say domain, the first thing that comes to mind is a domain name and how it works. [Read more](https://knowledge.rankingcoach.com/en/domain) [Domain Authority](https://knowledge.rankingcoach.com/en/domain-authority) What is Domain Authority? Essentially, domain authority is a search engine score given to websites that determines how successful it is in terms of appearing on search engines. In short, the better... [Read more](https://knowledge.rankingcoach.com/en/domain-authority) [Drupal](https://knowledge.rankingcoach.com/en/drupal) What is Drupal? Drupal is a content management system that streamlines web platform solutions for a lot of businesses. In fact, it is one of the top contenders when it comes to the most potent and... [Read more](https://knowledge.rankingcoach.com/en/drupal) [Duda](https://knowledge.rankingcoach.com/en/duda) What is Duda? Duda is a flexible web design tool for individuals who need a functional, appealing. You can utilize all its features fully to customize your site and take it to the next level. [Read more](https://knowledge.rankingcoach.com/en/duda) [Duplicate Content](https://knowledge.rankingcoach.com/en/duplicate-content) What is Duplicate Content? As the name suggests, duplicate content is the kind of content that appears on the Internet in multiple places - or to be specific, in more than “one place.” It first... [Read more](https://knowledge.rankingcoach.com/en/duplicate-content) [Dynamic Remarketing](https://knowledge.rankingcoach.com/en/dynamic-remarketing) What is Dynamic Remarketing? Dynamic remarketing is primarily a Google feature that contains display ads. These display ads are customized for each impression and show content related to a user’s... [Read more](https://knowledge.rankingcoach.com/en/dynamic-remarketing) [E-A-T](https://knowledge.rankingcoach.com/en/e-a-t) What is E-A-T? E-A-T stands for Expertise, Authority, and Trustworthiness, key criteria that Google uses to assess the quality of web content. These elements are central to Google's Search Quality... [Read more](https://knowledge.rankingcoach.com/en/e-a-t) [Earned Media](https://knowledge.rankingcoach.com/en/earned-media) What is Earned Media? Earned media is any form of publicity, attention, or brand awareness you haven't directly paid for or created yourself. This type of media exposure is generated organically... [Read more](https://knowledge.rankingcoach.com/en/earned-media) [Ebook](https://knowledge.rankingcoach.com/en/ebook) What Is an Ebook? An Ebook is a normal book in its digital form, consisting of text, images, or both. Ebooks are created to be read on a digital device such as a mobile phone, tablet, kindle (a... [Read more](https://knowledge.rankingcoach.com/en/ebook) [eCommerce](https://knowledge.rankingcoach.com/en/ecommerce) What Is eCommerce? E-commerce is the buying and selling of goods and services via the Internet. This can be done through a website, social media page, or online advertisement. [Read more](https://knowledge.rankingcoach.com/en/ecommerce) [Email Marketing](https://knowledge.rankingcoach.com/en/email-marketing) What is Email Marketing? Email marketing has been a key pillar of Digital Marketing since the early days of the internet. Email marketing uses email to communicate the offers and deals of your... [Read more](https://knowledge.rankingcoach.com/en/email-marketing) [Engagement](https://knowledge.rankingcoach.com/en/engagement) What is Engagement? Engagement refers to the amount of interaction your audience has with your content. For example, if you post a picture — this could be the number of people who view, like, and... [Read more](https://knowledge.rankingcoach.com/en/engagement) [Events](https://knowledge.rankingcoach.com/en/events) What are Events? Events on Google are interactions such as when a user clicks on your website, downloads one of your PDF documents, or clicks on a specific link and submits a form. ALL of these... [Read more](https://knowledge.rankingcoach.com/en/events) [Evergreen Content](https://knowledge.rankingcoach.com/en/evergreen-content) What is Evergreen Content? Before diving into what makes content "evergreen," it's important to define what the term means. Evergreen content is high-quality, informative material designed to stand... [Read more](https://knowledge.rankingcoach.com/en/evergreen-content) [Facebook](https://knowledge.rankingcoach.com/en/facebook) What is Facebook? Primarily, Facebook has always been a social networking site that makes communication between people easier and more fun. Ever since it was created in 2004 by Mark Zuckerburg, it... [Read more](https://knowledge.rankingcoach.com/en/facebook) [Facebook Ads](https://knowledge.rankingcoach.com/en/facebook-ads) What are Facebook Ads? Facebook ads on the Facebook Network could be seen as the social media equivalent of Google Ads. As with PPC Google Ads, the standard Facebook ads requires the payment of a fee... [Read more](https://knowledge.rankingcoach.com/en/facebook-ads) [Facebook page](https://knowledge.rankingcoach.com/en/facebook-page) What is a Facebook Page? A Facebook page is a public profile explicitly made for organizations, brands, famous people, causes, and different associations. In contrast to individual profiles, pages... [Read more](https://knowledge.rankingcoach.com/en/facebook-page) [Facebook Pixel](https://knowledge.rankingcoach.com/en/facebook-pixel) What Is Facebook Pixel? The Facebook pixel is a snippet of JavaScript code designed to help site owners track the activity on their website. According to the “event” you choose to track, the pixel... [Read more](https://knowledge.rankingcoach.com/en/facebook-pixel) [Featured Snippet](https://knowledge.rankingcoach.com/en/featured-snippet) What are Featured Snippets? Position #0 is fast becoming the new Position #1. This coveted spot is occupied by featured snippets, a unique form of search result that appears above the first organic... [Read more](https://knowledge.rankingcoach.com/en/featured-snippet) [Form](https://knowledge.rankingcoach.com/en/form) What is a Form? A form is a document with spaces (or fields) in which you can write to add some kind of information or answers to a series of questions. [Read more](https://knowledge.rankingcoach.com/en/form) [Frequency](https://knowledge.rankingcoach.com/en/frequency) What Is Frequency? Frequency is the number of times an event, value, or occurrence is repeated in a set of data. [Read more](https://knowledge.rankingcoach.com/en/frequency) [Funnel](https://knowledge.rankingcoach.com/en/funnel) What Is a Funnel? In marketing, a funnel represents the journey a customer takes (as a buyer) - the steps they take from first finding out about a product or service to making a purchase. [Read more](https://knowledge.rankingcoach.com/en/funnel) [GEO - Generative Engine Optimization](https://knowledge.rankingcoach.com/en/geo-generative-engine-optimization) What Is GEO (Generative Engine Optimization) and How Do You Get Found in AI? Search is changing rapidly. Alongside traditional search engines, AI-powered systems such as chatbots, voice assistants,... [Read more](https://knowledge.rankingcoach.com/en/geo-generative-engine-optimization) [Google Ads](https://knowledge.rankingcoach.com/en/google-ads) What Are Google Ads? As a digital marketer in today’s world, Google Ads is an essential tool to have in your arsenal no matter what the niche. Google Ads is Google's online advertising platform. [Read more](https://knowledge.rankingcoach.com/en/google-ads) [Google Analytics](https://knowledge.rankingcoach.com/en/google-analytics) What Is Google Analytics and Why Is It Important? Google Analytics is a free web analytics tool developed by Google that helps website owners, marketers, and businesses track, analyze, and understand... [Read more](https://knowledge.rankingcoach.com/en/google-analytics) [Google Business Profile](https://knowledge.rankingcoach.com/en/google-business-profile) What is Google Business Profile? Google Business Profile (formerly known as Google My Business) is a free tool provided by Google that allows businesses to manage their online presence across Google... [Read more](https://knowledge.rankingcoach.com/en/google-business-profile) [Google Maps](https://knowledge.rankingcoach.com/en/google-maps) What is Google Maps? Google Maps is a web-mapping service provided by Google. It provides aerial satellite imagery, traffic routes and conditions, navigation, route planning for users traveling on... [Read more](https://knowledge.rankingcoach.com/en/google-maps) [Google Search Console](https://knowledge.rankingcoach.com/en/google-search-console) What Is Google Search Console? The Google Search Console is a tool that can help you maintain website traffic and monitor your site’s marketing performance with key insights on how your site appears... [Read more](https://knowledge.rankingcoach.com/en/google-search-console) [Google Tag Manager](https://knowledge.rankingcoach.com/en/google-tag-manager) What Is Google Tag Manager? Google Tag Manager is a free tool that enables you to oversee and create marketing tags. [Read more](https://knowledge.rankingcoach.com/en/google-tag-manager) [Guest Posts](https://knowledge.rankingcoach.com/en/guest-posts) What are Guest Posts? Guest posts are posts such as articles or blogs that you write for other websites and blogs. These are normally written by contributors who guest post on a site and are not... [Read more](https://knowledge.rankingcoach.com/en/guest-posts) [Hashtag](https://knowledge.rankingcoach.com/en/hashtag) What is a Hashtag? A hashtag is a metadata tag typically used on social media for cross-referencing topics and themes in their content. A # symbol marks a hashtag. Hashtags are used in search engines... [Read more](https://knowledge.rankingcoach.com/en/hashtag) [Homepage](https://knowledge.rankingcoach.com/en/homepage) What is a Homepage? As an online business, the most crucial aspect of your brand is your website. And that constitutes all the pages within that design, most of all the homepage. [Read more](https://knowledge.rankingcoach.com/en/homepage) [Hostgator](https://knowledge.rankingcoach.com/en/hostgator) What is Hostgator? Hostgator is a shared website hosting, reseller, virtual private server, and dedicated web server provider. Hostgator was founded by Brent Oxley in 2002 and is currently based in... [Read more](https://knowledge.rankingcoach.com/en/hostgator) [Hosting](https://knowledge.rankingcoach.com/en/hosting) What is Hosting? Hosting is a broad term that is used to refer to internet hosting and its subtype website hosting. Internet hosting is a service that runs Internet servers. Website hosting services... [Read more](https://knowledge.rankingcoach.com/en/hosting) [HTML](https://knowledge.rankingcoach.com/en/html) What is HTML? HTML stands for Hypertext Markup Language. It enables the developer/user to make and design areas, paragraphs, headings, links, and blockquotes for apps and sites. [Read more](https://knowledge.rankingcoach.com/en/html) [Impression](https://knowledge.rankingcoach.com/en/impression) What is an Impression? In digital marketing, an "impression" signifies the total number of times a piece of content—be it an advertisement, a social media post, or a website page—has been displayed... [Read more](https://knowledge.rankingcoach.com/en/impression) [Inbound Marketing](https://knowledge.rankingcoach.com/en/inbound-marketing) What Is Inbound Marketing? Inbound marketing is a business methodology that prioritizes high-value, original content to appeal to customers. While outbound marketing can be off-putting to people (due... [Read more](https://knowledge.rankingcoach.com/en/inbound-marketing) [Influencer Marketing](https://knowledge.rankingcoach.com/en/influencer-marketing) What is Influencer Marketing? Influencer marketing is a modern digital marketing strategy that focuses on leveraging individuals who influence potential buyers or a targeted group of consumers. These... [Read more](https://knowledge.rankingcoach.com/en/influencer-marketing) [Infographics](https://knowledge.rankingcoach.com/en/infographics) What are Infographics? In the digital world, people prefer getting quick access to information. And that’s because they literally have thousands of options to choose from. So to stand out amongst... [Read more](https://knowledge.rankingcoach.com/en/infographics) [Instagram](https://knowledge.rankingcoach.com/en/instagram) What is Instagram? Instagram is a photo and video-sharing social networking platform. It was founded by American programmer Kevin Systrom and software engineer Mike Krieger and released in 2010. The... [Read more](https://knowledge.rankingcoach.com/en/instagram) [Internal Link](https://knowledge.rankingcoach.com/en/internal-link) What is an Internal Link? An internal link is any hyperlink that points to another page within the same domain. These are different from external links, which lead to pages on a different website.... [Read more](https://knowledge.rankingcoach.com/en/internal-link) [IONOS](https://knowledge.rankingcoach.com/en/ionos) What is IONOS? 1&1 Ionos is a web hosting organization. It was established in Germany in 1988 and is presently owned by United Internet. Notwithstanding web hosting, it deals with domain... [Read more](https://knowledge.rankingcoach.com/en/ionos) [IP Address](https://knowledge.rankingcoach.com/en/ip-address) What is an IP Address? Think of how vast the Internet is. Surely it needs something to help it differentiate between all the devices it interacts with. That’s where IP Address comes in. When we get... [Read more](https://knowledge.rankingcoach.com/en/ip-address) [JavaScript](https://knowledge.rankingcoach.com/en/javascript) What is JavaScript? JavaScript is a programming language that permits you to incorporate advanced and complex elements on website pages. Each time a site page accomplishes something other than merely... [Read more](https://knowledge.rankingcoach.com/en/javascript) [Jimdo](https://knowledge.rankingcoach.com/en/jimdo) What is Jimdo? Jimdo is not an unfamiliar name for anyone in the web development sphere. It is an all-purpose solution that provides users with everything that they need to start their own website.... [Read more](https://knowledge.rankingcoach.com/en/jimdo) [Joomla](https://knowledge.rankingcoach.com/en/joomla) What is Joomla? Joomla is an open-source content management system (CMS) that enables its users to create interactive websites and applications. It employs a high-functioning, intuitive interface... [Read more](https://knowledge.rankingcoach.com/en/joomla) [JQuery](https://knowledge.rankingcoach.com/en/jquery) What is jQuery? jQuery is a feature-rich JavaScript library embedded in one .js file. It is distinctively fast and small, which makes it one of the best tools for web developers. [Read more](https://knowledge.rankingcoach.com/en/jquery) [Keyword Research](https://knowledge.rankingcoach.com/en/keyword-research) What is Keyword Research? If you want search engines to pick up your web content, you’ll have to use certain keywords. These are often also the keywords that your target audience is searching for to... [Read more](https://knowledge.rankingcoach.com/en/keyword-research) [Keywords](https://knowledge.rankingcoach.com/en/keywords) What are Keywords? Keywords are the main word or group of words that tend to define your topic or idea about your content. They are used while optimizing the content for search engine optimization... [Read more](https://knowledge.rankingcoach.com/en/keywords) [KPI](https://knowledge.rankingcoach.com/en/kpi) What is KPI? According to the Oxford Dictionary, KPI is “a quantifiable measure used to evaluate the success of an organization, employee, etc., in meeting objectives for performance.” [Read more](https://knowledge.rankingcoach.com/en/kpi) [Landing Page](https://knowledge.rankingcoach.com/en/landing-page) What is a Landing Page? A landing page is a single web page built to promote or exhibit a business. As a user, you can land on this page if you click on a specific URL or if these pages are listed as... [Read more](https://knowledge.rankingcoach.com/en/landing-page) [Lead](https://knowledge.rankingcoach.com/en/lead) What is a Lead? The word “lead” may have many meanings, but in the world of marketing, it means an individual or an organization interested in what you are offering them. This interest can be... [Read more](https://knowledge.rankingcoach.com/en/lead) [Lifetime Value (LTV)](https://knowledge.rankingcoach.com/en/lifetime-value-ltv) What is Lifetime Value (LTV)? Customer Lifetime Value is one of the most important metrics for any business. Lifetime Value is essentially how much money a customer brings to your time throughout the... [Read more](https://knowledge.rankingcoach.com/en/lifetime-value-ltv) [Link](https://knowledge.rankingcoach.com/en/link) What is a Link? Link is the short version of “hyperlink”, which is essentially an HTML object that takes you from one location on the Internet to the other. When you click on a link, it allows you to... [Read more](https://knowledge.rankingcoach.com/en/link) [LinkedIn](https://knowledge.rankingcoach.com/en/linkedin) What Is LinkedIn? LinkedIn is a social network that enables users to participate in professional networking opportunities and develop their careers. People can find jobs by posting their CVs.... [Read more](https://knowledge.rankingcoach.com/en/linkedin) [Local Search Ads](https://knowledge.rankingcoach.com/en/local-search-ads) What are Local Search Ads? Local search ads are offered by Google to make PPC advertising even better than it is. Through Local search ads, you can feature your business and make it stand out within... [Read more](https://knowledge.rankingcoach.com/en/local-search-ads) [Local SEO](https://knowledge.rankingcoach.com/en/local-seo) What is Local SEO? Local SEO is particularly associated with brick-and-mortar businesses and operates to increase their search visibility. It is focused on giving businesses a higher ranking online... [Read more](https://knowledge.rankingcoach.com/en/local-seo) [Long-tail Keywords](https://knowledge.rankingcoach.com/en/long-tail-keywords) What are Long-tail Keywords? Long-tail Keywords consist of phrases made up of three to four keywords that directly relate to what you are selling. Long-tail Keywords are actively used as part of... [Read more](https://knowledge.rankingcoach.com/en/long-tail-keywords) [Magento](https://knowledge.rankingcoach.com/en/magento) What is Magento? Magento is the third most popular eCommerce platform out there. It was founded in 2007, and ever since then, has been providing retailers and brands with amazing eCommerce solutions.... [Read more](https://knowledge.rankingcoach.com/en/magento) [Marketing Automation](https://knowledge.rankingcoach.com/en/marketing-automation) What is marketing automation? Marketing automation is the application of software technologies designed to manage and automate repetitive, manual marketing tasks efficiently. At its core, it's about... [Read more](https://knowledge.rankingcoach.com/en/marketing-automation) [Marketing Strategy](https://knowledge.rankingcoach.com/en/marketing-strategy) What is Marketing Strategy? A marketing strategy is a part of a business's entire strategic plan for identifying buyers' needs to introduce or improve a product or service accordingly. [Read more](https://knowledge.rankingcoach.com/en/marketing-strategy) [Middle of the Funnel (MOFU)](https://knowledge.rankingcoach.com/en/middle-of-the-funnel-mofu) What is the Middle of the Funnel (MOFU)? In marketing, a funnel means that only a few will remain by the end (as the rest will be filtered out) from a large group of potential customers. So, the end... [Read more](https://knowledge.rankingcoach.com/en/middle-of-the-funnel-mofu) [Mobile Apps](https://knowledge.rankingcoach.com/en/mobile-apps) What are Mobile Apps? A mobile application also referred to as a mobile app or simply an app is a computer program or software application designed to run on a mobile device such as a phone, tablet,... [Read more](https://knowledge.rankingcoach.com/en/mobile-apps) [Mobile-First](https://knowledge.rankingcoach.com/en/mobile-first) What is Mobile-First? The mobile-first approach refers to the concept of building an online experience specifically for mobile before any other device or platform. As the name suggests, it... [Read more](https://knowledge.rankingcoach.com/en/mobile-first) [Multi-Channel Marketing](https://knowledge.rankingcoach.com/en/multi-channel-marketing) What is Multi-Channel Marketing? Nowadays, businesses are confronted with the challenge of engaging their audiences across various channels and platforms. This is where multi-channel marketing comes... [Read more](https://knowledge.rankingcoach.com/en/multi-channel-marketing) [NAP](https://knowledge.rankingcoach.com/en/nap) What Is NAP (Business)? NAP stands for Name, Address, and Phone Number, and it’s a collection of contact data that’s very important for businesses to add to their profile if they want to rank well in... [Read more](https://knowledge.rankingcoach.com/en/nap) [Native Advertising](https://knowledge.rankingcoach.com/en/native-advertising) What Is Native Advertising? Native advertising is a type of subtle, implicit advertising that users can’t identify as an “ad” because it blends in so well with the form and function of the platform... [Read more](https://knowledge.rankingcoach.com/en/native-advertising) [Net Promoter Score](https://knowledge.rankingcoach.com/en/net-promoter-score) What Is Net Promoter Score? Net Promoter or Net Promoter Score is a popular market research metric usually presented to candidates as a single survey question, asking them how likely they are to... [Read more](https://knowledge.rankingcoach.com/en/net-promoter-score) [Newsfeed](https://knowledge.rankingcoach.com/en/newsfeed) What Is A Newsfeed? A news feed is a space where newly published content appears or users can share material. It’s usually integrated as part of social media platforms. End users also frequently... [Read more](https://knowledge.rankingcoach.com/en/newsfeed) [No-Follow Link](https://knowledge.rankingcoach.com/en/no-follow-link) What Is A No-Follow Link? Nofollow links signal search engines due to a rel=”no-follow” HTML tag applied to their code. This tag essentially tells search engines to ignore that link. And as these... [Read more](https://knowledge.rankingcoach.com/en/no-follow-link) [Offer](https://knowledge.rankingcoach.com/en/offer) What Is An Offer? An offer is a conditional proposal or deal made by a buyer or seller to purchase or sell a resource. Offers are typically legally binding, which means they can serve as insurance... [Read more](https://knowledge.rankingcoach.com/en/offer) [OpenCart](https://knowledge.rankingcoach.com/en/opencart) What Is OpenCart? OpenCart is a free open-source eCommerce platform. It works like a store management system, allowing online merchants to create and develop their commerce business. [Read more](https://knowledge.rankingcoach.com/en/opencart) [Outbound Links (SEO)](https://knowledge.rankingcoach.com/en/outbound-links-seo) What Are Outbound Links (SEO)? Why Outbound Links Matter Outbound links are crucial for SEO for the following reasons [Read more](https://knowledge.rankingcoach.com/en/outbound-links-seo) [Page View](https://knowledge.rankingcoach.com/en/page-view) What Is A Page View? According to the official definition by Google Analytics, a page view is an instance when a user loads (or reloads) a web page in a browser. Pageviews as a metric are defined by... [Read more](https://knowledge.rankingcoach.com/en/page-view) [Paid Advertising](https://knowledge.rankingcoach.com/en/paid-advertising) What Is Paid Advertising? Paid advertising is any type of advertising that you have to pay a fee for. It is often contrasted with SEO which does not require any direct payment to search engines.... [Read more](https://knowledge.rankingcoach.com/en/paid-advertising) [Pay-Per-Click (PPC)](https://knowledge.rankingcoach.com/en/pay-per-click-ppc) What Is Pay-Per-Click (PPC)? Pay-per-click (PPC) is a type of digital marketing where marketers have to pay a fee every time a user clicks on one of their ads. These ads can usually lead to... [Read more](https://knowledge.rankingcoach.com/en/pay-per-click-ppc) [Pinterest](https://knowledge.rankingcoach.com/en/pinterest) What Is Pinterest? Pinterest is an online media sharing platform users can share, comment on and organize, images of pretty much anything in the world. And all these pictures are beautiful and... [Read more](https://knowledge.rankingcoach.com/en/pinterest) [PrestaShop](https://knowledge.rankingcoach.com/en/prestashop) What Is PrestaShop? PrestaShop is an open-source eCommerce website builder. The platform helps users create an online store from scratch. [Read more](https://knowledge.rankingcoach.com/en/prestashop) [QR Code](https://knowledge.rankingcoach.com/en/qr-code) What is a QR Code? The acronym “QR” stands for Quick Response. A QR code is essentially a barcode that can be scanned and read by a digital device. Data is stored as a series of pixels in a... [Read more](https://knowledge.rankingcoach.com/en/qr-code) [Qualified Lead](https://knowledge.rankingcoach.com/en/qualified-lead) What Is A Qualified Lead? A Qualified Lead in marketing is a prospect or potential customer who has high chances of converting into a sale - or some other form of beneficial action for your business.... [Read more](https://knowledge.rankingcoach.com/en/qualified-lead) [Remarketing](https://knowledge.rankingcoach.com/en/remarketing) What Is Remarketing? Remarketing is an online targeted advertising technique by which web-based promotions are customized and targeted to customers based on past internet activity. [Read more](https://knowledge.rankingcoach.com/en/remarketing) [Responsive Website](https://knowledge.rankingcoach.com/en/responsive-website) What is a Responsive Website? For a website to be deemed responsive, it should be easy to use and navigate by site visitors on all key devices, from PC and Macs, (with all key web browsers – Mozilla,... [Read more](https://knowledge.rankingcoach.com/en/responsive-website) [Return on Investment (ROI)](https://knowledge.rankingcoach.com/en/return-on-investment-roi) What Is Return on Investment (ROI)? Return on investment (ROI) is a monetary measurement used to gauge the probability of acquiring a return from an investment. It's a ratio that compares the gain or... [Read more](https://knowledge.rankingcoach.com/en/return-on-investment-roi) [Retweets](https://knowledge.rankingcoach.com/en/retweets) What Is A Retweet? A retweet is the re-sharing of a post or tweet on Twitter. When someone “tweets” or shares some form of content on the social media app Twitter, you can retweet it, so it appears... [Read more](https://knowledge.rankingcoach.com/en/retweets) [SEO](https://knowledge.rankingcoach.com/en/seo) What is SEO? Search Engine Optimization (SEO) refers to increasing the exposure of your website for relevant users. You are inclined to grab more attention with the higher web pages' exposure in... [Read more](https://knowledge.rankingcoach.com/en/seo) [SEO Tools](https://knowledge.rankingcoach.com/en/seo-tools) What are SEO Tools? SEO is the shorter version of Search Engine Optimization, which is used to improve rankings on the search engine’s search results page. SEO tools help you actively compete with... [Read more](https://knowledge.rankingcoach.com/en/seo-tools) [Share](https://knowledge.rankingcoach.com/en/share) What Is A Share? A share is when a user on a social media platform or site shows some form of media or content to their followers, friends, or connections. This process is also called social sharing. [Read more](https://knowledge.rankingcoach.com/en/share) [Shopify](https://knowledge.rankingcoach.com/en/shopify) What is Shopify? In the world of eCommerce, Shopify is perhaps the most popular name. It is an eCommerce platform that you can utilize to create an online store. Shopify allows you to sell things... [Read more](https://knowledge.rankingcoach.com/en/shopify) [Sitemap](https://knowledge.rankingcoach.com/en/sitemap) What Is A Sitemap? A sitemap is a blueprint of your website that helps search engines find, crawl, and index all of your website’s content. Sitemaps also help search engines understand which pages on... [Read more](https://knowledge.rankingcoach.com/en/sitemap) [Small Business](https://knowledge.rankingcoach.com/en/small-business) What is a Small Business? A small business is usually defined as a small and privately owned business, partnership, or corporation that comparatively has a very few numbers of employees and generates... [Read more](https://knowledge.rankingcoach.com/en/small-business) [Snapchat](https://knowledge.rankingcoach.com/en/snapchat) What is Snapchat? Everyone loves using filters to help create the perfect selfie. Snapchat has contributed a lot towards the huge rise in the use of filters. [Read more](https://knowledge.rankingcoach.com/en/snapchat) [Social Media](https://knowledge.rankingcoach.com/en/social-media) What is Social Media? Social media is a broad term used to refer to several interactive online sites and applications. People all around the world use social media to interact and socialize with... [Read more](https://knowledge.rankingcoach.com/en/social-media) [Software as a Service (SaaS)](https://knowledge.rankingcoach.com/en/software-as-a-service-saas) What is Software as a Service (SaaS?) Software as a Service, also known as SaaS, is a cloud-based service that allows you to access an application from an internet browser instead of having to... [Read more](https://knowledge.rankingcoach.com/en/software-as-a-service-saas) [Squarespace](https://knowledge.rankingcoach.com/en/squarespace) What Is Squarespace? With headquarters in New York City, Squarespace is an American website-building and hosting company that provides software allowing users to use pre-built site templates and... [Read more](https://knowledge.rankingcoach.com/en/squarespace) [Strato](https://knowledge.rankingcoach.com/en/strato) What Is STRATO? With headquarters in Berlin, Germany, Strato AG is one of the largest web hosting companies in the world, with 4 million registered domains and 1.6 million hosted websites. It owns... [Read more](https://knowledge.rankingcoach.com/en/strato) [TikTok](https://knowledge.rankingcoach.com/en/tiktok) What is TikTok? TikTok is a video-sharing social networking platform. TikTok was created by a company called ByteDance. ByteDance previously founded a similar video-sharing app called Douyin but... [Read more](https://knowledge.rankingcoach.com/en/tiktok) [Top of the Funnel (TOFU)](https://knowledge.rankingcoach.com/en/top-of-the-funnel-tofu) What Is Top of the Funnel (TOFU)? In marketing, a funnel means that only a few will remain by the end (as the rest will be filtered out) from a large group of potential customers. So, the end flow of... [Read more](https://knowledge.rankingcoach.com/en/top-of-the-funnel-tofu) [Twitter](https://knowledge.rankingcoach.com/en/twitter) What is Twitter? Twitter is a microblogging and social media platform. Twitter users post statements called “Tweets.” Tweets have a 280 character limit, so they’re short, precise, and digestible.... [Read more](https://knowledge.rankingcoach.com/en/twitter) [Typo3](https://knowledge.rankingcoach.com/en/typo3) What is Typo3? TYPO3 is a type of free and open-source content management system (CSM) similar to WordPress. It’s written in the PHP programming language and designed to achieve various... [Read more](https://knowledge.rankingcoach.com/en/typo3) [URL](https://knowledge.rankingcoach.com/en/url) What is a URL? A URL or Uniform Resource Locator is the link or address used to identify all kinds of web resources available to Internet users. [Read more](https://knowledge.rankingcoach.com/en/url) [User Experience (UX)](https://knowledge.rankingcoach.com/en/user-experience-ux) What is User Experience (UX)? The way an individual experiences interacting with a program such as; a web page, server software, or desktop software is referred to as the user experience. UX... [Read more](https://knowledge.rankingcoach.com/en/user-experience-ux) [User Interface (UI)](https://knowledge.rankingcoach.com/en/user-interface-ui) What is a User Interface? Software programs or computer systems are controlled using an interface. A user-friendly User Interface also accompanies a graphical user interface, which indicates that the... [Read more](https://knowledge.rankingcoach.com/en/user-interface-ui) [UTM Parameters](https://knowledge.rankingcoach.com/en/utm-parameters) What are UTM Parameters? UTM stands for Urchin Tracking Module, and UTM Parameters are short text codes that you can add to URLs (or links) to help you track the performance of a website page or... [Read more](https://knowledge.rankingcoach.com/en/utm-parameters) [Viral Content](https://knowledge.rankingcoach.com/en/viral-content) What Is Viral Content? Viral content is any form of digital content that reaches millions of people and becomes extremely popular in the digital community. Such content can raise heightened levels of... [Read more](https://knowledge.rankingcoach.com/en/viral-content) [VirtueMart](https://knowledge.rankingcoach.com/en/virtuemart) What Is VirtueMart? VirtueMart is an open-source complete eCommerce solution designed as an extension of the Mambo or Joomla! Content management system. They need to be used together to work. Both... [Read more](https://knowledge.rankingcoach.com/en/virtuemart) [Vlogging](https://knowledge.rankingcoach.com/en/vlogging) What is Vlogging? Vlog, also known as a video blog, is making short videos that are considered to be freestyle reporting of events. Video blogging entails making a video of oneself talking about a... [Read more](https://knowledge.rankingcoach.com/en/vlogging) [Waze](https://knowledge.rankingcoach.com/en/waze) What is Waze? A subsidiary of Google, Waze is a GPS navigation software app. It works on smartphones and tablet computers that have GPS support. It’s essentially a user-driven platform, meaning that... [Read more](https://knowledge.rankingcoach.com/en/waze) [Web Analytics](https://knowledge.rankingcoach.com/en/web-analytics) What Are Web Analytics? Web analytics is the measurement and analysis of digital data, such as your site performance or other similar metrics, that can help you understand user behavior on web pages. [Read more](https://knowledge.rankingcoach.com/en/web-analytics) [Web Design](https://knowledge.rankingcoach.com/en/web-design) What is Web Design? Have you ever heard someone saying that they loved a website design? [Read more](https://knowledge.rankingcoach.com/en/web-design) [Website](https://knowledge.rankingcoach.com/en/website) What is a Website? If you want to reach your customers online and beat your competitors, then you need a digital presence. That’s because most users are online now and for you to stand out, you’d... [Read more](https://knowledge.rankingcoach.com/en/website) [Wix](https://knowledge.rankingcoach.com/en/wix) What is Wix? Wix is one of the most convenient and easy-to-use drag/drop site builders. It is a great tool if you want to create small websites. It provides users with an extensive range of free... [Read more](https://knowledge.rankingcoach.com/en/wix) [Word of Mouth](https://knowledge.rankingcoach.com/en/word-of-mouth) What is Word of Mouth? Word of mouth (for businesses and brands) is a free-of-cost marketing strategy where the users of a particular brand share their good and bad experiences with their... [Read more](https://knowledge.rankingcoach.com/en/word-of-mouth) [WWW](https://knowledge.rankingcoach.com/en/www) What is WWW? WWW stands for World Wide Web and is another term for the Internet. It allows users to access all forms of available digital content, share material, and connect to people online. [Read more](https://knowledge.rankingcoach.com/en/www) [XML Sitemap](https://knowledge.rankingcoach.com/en/xml-sitemap) What Is XML Sitemap? A good XML sitemap acts as a roadmap of your website that leads Google to all your important pages. XML sitemaps can be good for SEO, as they allow Google to find your essential... [Read more](https://knowledge.rankingcoach.com/en/xml-sitemap) [YouTube](https://knowledge.rankingcoach.com/en/youtube) What is YouTube? YouTube is a free video-sharing site that makes it simple to watch videos on the web. You can even make and transfer your own recordings to share and communicate with other people.... [Read more](https://knowledge.rankingcoach.com/en/youtube) [YouTube Ads](https://knowledge.rankingcoach.com/en/youtube-ads) What are YouTube Ads? YouTube advertising is the process of advertising your YouTube content through Google Ads. The ultimate aim behind YouTube ads is to maximize your user reach and get as many... [Read more](https://knowledge.rankingcoach.com/en/youtube-ads) [YouTube SEO](https://knowledge.rankingcoach.com/en/youtube-seo) What is YouTube SEO? [Read more](https://knowledge.rankingcoach.com/en/youtube-seo) ##### Entries by alphabet - A - B - C - D - E - F - G - H - I - J - K - L - M - N - O - P - Q - R - S - T - U - V - W - X - Y - Z - - Features - [Local Marketing](https://www.rankingcoach.com/en-us/local-marketing?utm_source=rc_blog) - [Google Ads](https://www.rankingcoach.com/en-us/google-ads?utm_source=rc_blog) - [Search Engine Optimization (SEO)](https://www.rankingcoach.com/en-us/seo?utm_source=rc_blog) - [Reputation management](https://www.rankingcoach.com/en-us/local-marketing?utm_source=rc_blog) - [Social Media Monitoring](https://www.rankingcoach.com/en-us/features?utm_source=rc_blog) - [Brand Monitoring](https://www.rankingcoach.com/en-us/features?utm_source=rc_blog) - - About - [Legal Notice](https://www.rankingcoach.com/en-us/legal-notice?utm_source=rc_blog) - [Terms and Conditions](https://www.rankingcoach.com/en-us/terms-and-conditions?utm_source=rc_blog) - [Privacy Policy](https://www.rankingcoach.com/en-us/privacy-policy?utm_source=rc_blog) - [Cancellation and Refund](https://www.rankingcoach.com/en-us/cancellation-refund-policy) - [About Us](https://www.rankingcoach.com/en-us/about-us?utm_source=rc_blog) - [Glossary](https://knowledge.rankingcoach.com/en) - [Press](https://go.rankingcoach.com/en/pr) - [Privacy & Cookie Settings](https://www.rankingcoach.com/en-us#) - - Help - [Help Center](https://help.rankingcoach.com/en?utm_source=rc_blog) - [Contact](https://www.rankingcoach.com/en-us/contact?utm_source=rc_blog) - Careers - [We are hiring](https://www.linkedin.com/company/rankingcoach/jobs/?utm_source=rc_blog) - - Digital Marketing Guides - [Search Engine Marketing](https://www.rankingcoach.com/en-us/search-engine-marketing) - [Search Engine Optimization](https://www.rankingcoach.com/en-us/search-engine-optimization) - [Social Media Marketing](https://www.rankingcoach.com/en-us/social-media-marketing) - [Email Marketing](https://www.rankingcoach.com/en-us/email-marketing) - [User Experience (UX)](https://www.rankingcoach.com/en-us/user-experience-in-digital-marketing) - [Review Management](https://www.rankingcoach.com/en-us/review-management) - - rankingCoach is specially tailored for the following CMSs: - [WordPress](https://go.rankingcoach.com/en/cms/seo-digital-marketing-wordpress) - [Drupal](https://go.rankingcoach.com/en/cms/seo-digital-marketing-drupal) - [Joomla 3.2](https://go.rankingcoach.com/en/cms/seo-digital-marketing-joomla) - [Magento](https://go.rankingcoach.com/en/cms/seo-digital-marketing-magento) - [Shopify](https://go.rankingcoach.com/en/cms/seo-digital-marketing-shopify) - [Squarespace](https://go.rankingcoach.com/en/cms/seo-digital-marketing-squarespace) - [Webs](https://go.rankingcoach.com/en/cms/seo-digital-marketing-webs) - [Wix](https://go.rankingcoach.com/en/cms/seo-digital-marketing-wix) - [Weebly](https://go.rankingcoach.com/en/cms/seo-digital-marketing-weebly) - [Duda](https://go.rankingcoach.com/en/cms/seo-digital-marketing-duda) - [PrestaShop 1.6](https://go.rankingcoach.com/en/cms/seo-digital-marketing-prestashop) - [1&1 MyWebsite](https://go.rankingcoach.com/en/cms/seo-digital-marketing-11-mywebsite) - [Jimdo](https://go.rankingcoach.com/en/cms/seo-digital-marketing-jimdo) - [Opencart](https://go.rankingcoach.com/en/cms/seo-digital-marketing-opencart) ![rankingCoach](https://knowledge.rankingcoach.com/hubfs/raw_assets/public/KB/images/inv-rC-logo.svg "rankingCoach") - - -