QR Code

What is a QR Code?

Your blog post content heThe acronym “QR” stands for Quick Response. A QR code is essentially a barcode that can be scanned and read by a digital device. Data is stored as a series of pixels in a square-shaped grid within the QR code.

Nowadays, QR codes are frequently used in our daily lives. Whether it is to find out more about a product or log into something, we come in contact with QR codes more often than we realize! In fact, our smartphones now have built-in QR readers as well, which means that the use of QR codes is gradually gripping the whole world.

The History of QR Codes

QR codes first came into being in Japan. In 1994, a Japanese company called Denso Wave invented the first QR code system. The purpose behind it was to come up with a more accurate method to track vehicles and spare parts during the manufacturing process. As a result, they came up with the QR code system.

Why are QR Codes Different?

So, what makes standard QR codes different from standard barcodes?

Standard barcodes are created in a way that they can only be read in one direction - which is top to bottom. In this regard, standard barcodes can encapsulate a very limited amount of data and information and that too only in an alphanumeric format.

On the other hand, a QR code can be read in two directions. It can be read from top to bottom, as well as from right to left. As you can tell, this allows QR codes to contain a lot more information than a standard barcode.

Other Advantages of QR Codes

QR code can be particularly beneficial to B2B businesses. Here’s why:

QR codes encourage networking and sharing
When used correctly, QR codes can do a lot more than merely being digital barcodes. They can easily connect a mobile device to your social media pages, which makes it easier for clients to get in touch with your brand. This paves a way for new and stronger connections!

QR codes can act as a call to action
If you want, you can link QR codes to media, instructional videos, audio commentary, and trailers. Additionally, you can link your QR code to the contact pages so that you can directly take your client to the place where you want them to be! It will not only leave them impressed but will also act as a lead generation tactic for you!

QR codes can improve your SEO strategy
According to experts, QR codes can also improve your SEO strategy. You can increase traffic to searchable objects and you can optimise them by encouraging even more sharing.

QR codes act as a bridge between online and offline aspects of your business
The only thing better than having billboards, flyers, brochures, along with a web platform is something that connects the two. In this scenario, QR codes are your man! They seamlessly connect your offline media to online media and ensure that you get a positive response on both spectrums.

The Bottom Line

QR codes can be a great addition to your businesses. Not only if you're a B2B business, but for B2C organizations as well. They are savvy, an advanced piece of technology that makes our life easier! The best thing about them, however, is that people love them. It’s mainly because they simplify a lot of complicated procedures and allow us to get done with what we want as quickly as possible!

If you have never done it before, then maybe you should incorporate QR codes in your marketing and advertising today and see what wonders it does.