rankingCoach Glossary

A/B Testing

What is A/B Testing? A/B testing - the mysterious word we have all heard in our ongoing campaigns with the marketing world but rarely understand the meaning of. 

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Ad Account

What is an Ad Account? An ad account is a necessary commodity for any business right now. Luckily for us, it doesn’t take much effort to make one! It’s virtually the same as creating a social media...

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Ad Groups

What is an Ad Group? The term ad group is used to refer to all the ads pertinent to a particular set of keywords within a campaign. In this sense, it is quite an important component of PPC marketing...

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Ad Test

What is an Ad Test? An ad test is a process that involves presenting a sample to your target audience with different ads and acquiring feedback on them. You can carry out ad testing for entire ads,...

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Ad Version

What is an Ad Version? Before launching an ad campaign it’s really important to test it. The testing process often works best with multiple versions of the same ad. These versions can vary from each...

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AdBlocker

What is an AdBlocker? Also known as content blockers, ad blockers are software instruments that are used to hinder ads from popping up on websites a user is viewing. Think of Internet Explorer,...

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Address Book

What is an Address Book? Back in the 90s and early 00s, an address book was the name of the little diary everyone kept to note down people’s physical addresses and phone numbers. Today, however, an...

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Ads

What is an Ad? We all think we know what ads are, but do we really?

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Adsense

What is Adsense?Google Adsense is the advertising program that was launched by Google in 2003. It is one of the most prominent forms of online monetization these days. For websites, this means that...

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AdWords

What is AdWords? Think of Google Adwords as one big auction. In this auction, advertisers bid for clicks, and the highest bid wins. However, there is one little twist to it: money is not the only...

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AJAX

What Is AJAX? AJAX stands for Asynchronous JavaScript and XML. It mainly concerns itself with updating particular elements of a web page without reloading the entire webpage. Essentially, AJAX allows...

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Alexa Rank

What is Alexa Rank? Alexa rank is basically the measure of how popular your website is! It essentially ranks millions of websites in order of popularity. So, if your website is number one on the...

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AMP

What is AMP? Have you ever wondered how Google can show millions of search results in a matter of milliseconds every time you “google” something? Well, AMP might have something to do with it.

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Apache

What is Apache? Apache is web software that comes free of cost and is open source. It hosts around 40% of websites in the world! In fact, a huge majority of the sites you see on WordPress actually...

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API

What is an API?  

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App

What is an App? App is an abbreviation of the term “application.” By definition, it is software that can be installed on a mobile phone, tablet, or computer. However, the most common reference is...

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Attention Rate

What is Attention Rate?  

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Audience

What is an Audience?  

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Authentication

What is Authentication?  

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Awareness (funnel)

What is Awareness (funnel)? Awareness is the topmost part of the marketing funnel. To understand how it works, we must first understand what the marketing funnel is. 

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Backlinks

What are Backlinks? If you own or run a website, getting a high number of backlinks should be one of your top priorities. Backlinks are when one website links to a page on another website. They are...

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Bandwidth

What is Bandwidth? Bandwidth is the maximum amount of data transfer that can happen across a certain path, such as a network or an Internet connection. 

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Banner

What is a Banner? Have you ever noticed rectangular ads at the side or top while you’re surfing through a random web page? You probably also know that if you click on such an ad, it’s going to lead...

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Bing

What is Bing? Created and operated by Microsoft, Bing is a search engine that people may use instead of Google or Yahoo. It provides users with many different search services, including but not...

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Blog/Blogger

What is a Blog/Blogger? A blog is a website or webpage that’s regularly updated, typically run by an individual or a small business, and is written in an informal or conversational style.

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Bookmark

What Is a Bookmark? A bookmark is a method of saving a web page or any other piece of digital content in your online library for later use. Since the Mosaic browser was first created back in 1993,...

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Bounce Rate

What is the Bounce Rate? When you create or manage a website, chances are, you want your audience to engage with it, instead of just looking at it and then leaving. Engagement is key to online...

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Breadcrumbs

What are Breadcrumbs? As a child, you may have heard the age-old Hansel and Gretel fairy tale in which the two children drop breadcrumbs so they could find their way back home. Interestingly, the...

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Browser

What Is a Browser? A browser is the software program used to explore and search content on the World Wide Web. It can also be called a web browser or internet browser. Even if you didn’t know it,...

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Business Data

What is Business Data? Business data is information that you can utilize to plan and operate an enterprise or organization. From source data that a business collects to processed data such as...

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Business-to-Business (B2B)

What is Business-to-Business (B2B)? Business-to-Business or B2B is a sales channel that involves selling to other enterprises, not direct consumers. Intel is a good example of a business that makes a...

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Business-to-Customer (B2C)

What is Business-to-Customer (B2C)? Business-to-Customer or B2C, often contrasted with B2B,  is a sales model in which a business sells its products or services directly to the end-users( also known...

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Cache

What Is Cache? A cache is a reserved storage space that collects temporary data files that help web pages, browsers, and apps run faster and more efficiently. After you open a website or app for the...

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Call to Action (CTA)

What Is Call to Action (CTA)? A CTA or call to action is a standard marketing method used in the digital space by businesses, and it aims to trigger a response or action from a site viewer. 

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Campaign

What Is A Campaign? In marketing, a campaign is known as a set of collective goals and efforts that aim to successfully advertise and promote a brand’s products or services.

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CAPTCHA

What Is CAPTCHA? If you’ve used any secure site on the Internet before, the chances are that you’ve used a CAPTCHA before. The term CAPTCHA stands for the Completely Automated Public Turing test, and...

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Channel

What Is A Channel? In marketing, a channel is a platform to communicate with your audience and aim to target new customers. So, for instance, a social media application such as Instagram is a...

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Churn Rate

What Is Churn Rate? Churn rate (or customer churn) is the rate at which customers stop investing in your business, or lose interest in your products or services. It’s a figure you’d want to be as low...

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Click Fraud

What Is Click Fraud? Media business visionary and columnist John Battelle once described click fraud as the deliberately malevolent, "decidedly black hat" practice of publishers hacking paid search...

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Click-Through Rate (CTR)

What Is Click-Through Rate (CTR)? Click-through rate or CTR is the ratio of users who click on a link over the number of users that view a page, email, or ad. In other words, from the people that...

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Contao

What is Contao? Contao is one of the latest, most advanced content management systems out there! It is web-based and open-source, and hence fits the needs of any user that requires these options. As...

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Content Management System (CMS)

What Is A Content Management System (CMS)? A content management system is a software that allows users to create, build, and publish websites on the Internet without the need for any advanced coding...

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Content Marketing

What is Content Marketing? Content Marketing is the process of marketing a brand, business, product, or service through content. Content marketing focuses on developing and disseminating valuable,...

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Conversion Rate

What Is Conversion Rate? The conversion rate is the rate at which a site visitor or lead turns into a sale for a business. But it doesn’t necessarily have to be a sale. It can be any action that a...

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Cookie

What Is A Cookie? While all of us are familiar with the edible kind of cookie (preferably with chocolate chips), let’s talk about one that’s a bit less yummy but quite relevant for web design. 

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Copywriting

What Is Copywriting? Copywriting is the art of writing creative content to promote a business or advertise its products or services. In other words, it’s promotional content that’s typically...

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Cost Per Action (CPA)

What Is Cost Per Action (CPA)? Cost per Action or CPA is a digital pricing model and a system used by marketing to measure the cost of online advertisements concerning a specific action. So, for...

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Cost Per Click (CPC)

What Is Cost Per Click (CPC)? Cost per click is a digital advertising model used to drive traffic to websites. For every click on an ad (displayed on another web page or site), the advertiser has to...

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Cost Per Mille (CPM)

What Is Cost Per Mille (CPM)? Cost per mille (CPM), which is also called cost per thousand, is a metric that’s used by digital marketers to measure the cost of an advertisement per one thousand...

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Cost Per Visit (CPV)

What Is Cost Per Visit (CPV)? The term cost per visit is pretty self-explanatory. It means the amount of money you’re paying for an ad and how much a single visit to your web page (through that ad)...

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CSS

What is CSS? CSS is the leading instrument to shape the way a webpage appears. All in all, CSS improves the uniformity and presentation of a page. 

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Digital Marketing

What is Digital Marketing? Digital Marketing is the practice of promoting and marketing a brand on an electronic device or internet platform. Digital marketing is often referred to as “Internet...

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Display Advertising

What Is Display Advertising? Display advertising has been a part of the digital ad landscape since 1994. Since then, it has become one of the most potent ways of attracting attention and improving...

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DNS

What is DNS? Every device associated with the Internet has a one-of-a-kind IP address that different machines use to discover that particular gadget. In that sense, DNS servers get rid of the...

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Domain

What is a Domain? When we say domain, the first thing that comes to mind is a domain name and how it works. 

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Domain Authority

What is Domain Authority? Essentially, domain authority is a search engine score given to websites that determines how successful it is in terms of appearing on search engines. In short, the better...

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Drupal

What is Drupal? Drupal is a content management system that streamlines web platform solutions for a lot of businesses. In fact, it is one of the top contenders when it comes to the most potent and...

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Duda

What is Duda? Duda is a flexible web design tool for individuals who need a functional, appealing. You can utilize all its features fully to customize your site and take it to the next level.

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Duplicate Content

What is Duplicate Content? As the name suggests, duplicate content is the kind of content that appears on the Internet in multiple places - or to be specific, in more than “one place.” It first...

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Dynamic Remarketing

What is Dynamic Remarketing? Dynamic remarketing is primarily a Google feature that contains display ads. These display ads are customized for each impression and show content related to a user’s...

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Ebook

What Is an Ebook? An Ebook is a normal book in its digital form, consisting of text, images, or both. Ebooks are created to be read on a digital device such as a mobile phone, tablet, kindle (a...

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eCommerce

What Is eCommerce? E-commerce is the buying and selling of goods and services via the Internet. This can be done through a website, social media page, or online advertisement.

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Email Marketing

What is Email Marketing? Email marketing has been a key pillar of Digital Marketing since the early days of the internet. Email marketing uses email to communicate the offers and deals of your...

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Engagement

What is Engagement? Engagement refers to the amount of interaction your audience has with your content. For example, if you post a picture — this could be the number of people who view, like, and...

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Events

What are Events? Events on Google are interactions such as when a user clicks on your website, downloads one of your PDF documents, or clicks on a specific link and submits a form. ALL of these...

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Facebook

What is Facebook? Primarily, Facebook has always been a social networking site that makes communication between people easier and more fun. Ever since it was created in 2004 by Mark Zuckerburg, it...

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Facebook Ads

What are Facebook Ads? Facebook ads on the Facebook Network could be seen as the social media equivalent of Google Ads. As with PPC Google Ads, the standard Facebook ads requires the payment of a fee...

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Facebook page

What is a Facebook Page? A Facebook page is a public profile explicitly made for organizations, brands, famous people, causes, and different associations. In contrast to individual profiles, pages...

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Form

What is a Form? A form is a document with spaces (or fields) in which you can write to add some kind of information or answers to a series of questions.

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Frequency

What Is Frequency? Frequency is the number of times an event, value, or occurrence is repeated in a set of data. 

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Funnel

What Is a Funnel? In marketing, a funnel represents the journey a customer takes (as a buyer) - the steps they take from first finding out about a product or service to making a purchase. 

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Google Ads

What Are Google Ads? As a digital marketer in today’s world, Google Ads is an essential tool to have in your arsenal no matter what the niche. Google Ads is Google's online advertising platform. 

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Google Analytics

What Is Google Analytics? Google Analytics is a free web analytics tool created by Google to track and analyze the digital marketing performance of websites. 

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Google Maps

What is Google Maps? Google Maps is a web-mapping service provided by Google. It provides aerial satellite imagery, traffic routes and conditions, navigation, route planning for users traveling on...

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Google Search Console

What Is Google Search Console? The Google Search Console is a tool that can help you maintain website traffic and monitor your site’s marketing performance with key insights on how your site appears...

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Google Tag Manager

What Is Google Tag Manager? Google Tag Manager is a free tool that enables you to oversee and create marketing tags.

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IONOS

What is IONOS? 1&1 Ionos is a web hosting organization. It was established in Germany in 1988 and is presently owned by United Internet. Notwithstanding web hosting, it deals with domain...

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IP Address

What is an IP Address? Think of how vast the Internet is. Surely it needs something to help it differentiate between all the devices it interacts with. That’s where IP Address comes in. When we get...

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Pinterest

What Is Pinterest? Pinterest is an online media sharing platform users can share, comment on and organize, images of pretty much anything in the world. And all these pictures are beautiful and...

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Qualified Lead

What Is A Qualified Lead? A Qualified Lead in marketing is a prospect or potential customer who has high chances of converting into a sale - or some other form of beneficial action for your business....

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Shopify

What is Shopify? In the world of eCommerce, Shopify is perhaps the most popular name. It is an eCommerce platform that you can utilize to create an online store. Shopify allows you to sell things...

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Sitemap

What Is A Sitemap? A sitemap is a blueprint of your website that helps search engines find, crawl, and index all of your website’s content. Sitemaps also help search engines understand which pages on...

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Small Business

What is a Small Business? A small business is usually defined as a small and privately owned business, partnership, or corporation that comparatively has a very few numbers of employees and generates...

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Snapchat

What is Snapchat? Everyone loves using filters to help create the perfect selfie. Snapchat has contributed a lot towards the huge rise in the use of filters. 

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Social Media

What is Social Media? Social media is a broad term used to refer to several interactive online sites and applications. People all around the world use social media to interact and socialize with...

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Software as a Service (SaaS)

What is Software as a Service (SaaS?) Software as a Service, also known as SaaS, is a cloud-based service that allows you to access an application from an internet browser instead of having to...

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Squarespace

What Is Squarespace? With headquarters in New York City, Squarespace is an American website-building and hosting company that provides software allowing users to use pre-built site templates and...

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Strato

What Is STRATO? With headquarters in Berlin, Germany, Strato AG is one of the largest web hosting companies in the world, with 4 million registered domains and 1.6 million hosted websites. It owns...

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TikTok

What is TikTok? TikTok is a video-sharing social networking platform. TikTok was created by a company called ByteDance. ByteDance previously founded a similar video-sharing app called Douyin but...

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Top of the Funnel (TOFU)

What Is Top of the Funnel (TOFU)? In marketing, a funnel means that only a few will remain by the end (as the rest will be filtered out) from a large group of potential customers. So, the end flow of...

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Twitter

What is Twitter? Twitter is a microblogging and social media platform. Twitter users post statements called “Tweets.” Tweets have a 280 character limit, so they’re short, precise, and digestible....

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Typo3

What is Typo3? TYPO3 is a type of free and open-source content management system (CSM) similar to WordPress. It’s written in the PHP programming language and designed to achieve various...

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URL

What is a URL? A URL or Uniform Resource Locator is the link or address used to identify all kinds of web resources available to Internet users. 

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User Experience (UX)

What is User Experience (UX)? The way an individual experiences interacting with a program such as; a web page, server software, or desktop software is referred to as the user experience. UX...

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User Interface (UI)

What is a User Interface? Software programs or computer systems are controlled using an interface. A user-friendly User Interface also accompanies a graphical user interface, which indicates that the...

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UTM Parameters

What are UTM Parameters? UTM stands for Urchin Tracking Module, and UTM Parameters are short text codes that you can add to URLs (or links) to help you track the performance of a website page or...

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Viral Content

What Is Viral Content? Viral content is any form of digital content that reaches millions of people and becomes extremely popular in the digital community. Such content can raise heightened levels of...

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VirtueMart

What Is VirtueMart? VirtueMart is an open-source complete eCommerce solution designed as an extension of the Mambo or Joomla! Content management system. They need to be used together to work. Both...

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Vlogging

What is Vlogging? Vlog, also known as a video blog, is making short videos that are considered to be freestyle reporting of events. Video blogging entails making a video of oneself talking about a...

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Waze

What is Waze? A subsidiary of Google, Waze is a GPS navigation software app. It works on smartphones and tablet computers that have GPS support. It’s essentially a user-driven platform, meaning that...

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Web Analytics

What Are Web Analytics? Web analytics is the measurement and analysis of digital data, such as your site performance or other similar metrics, that can help you understand user behavior on web pages.

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Web Design

What is Web Design? Have you ever heard someone saying that they loved a website design?

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Website

What is a Website? If you want to reach your customers online and beat your competitors, then you need a digital presence. That’s because most users are online now and for you to stand out, you’d...

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What is a QR Code?

Your blog post content heThe acronym “QR” stands for Quick Response. A QR code is essentially a barcode that can be scanned and read by a digital device. Data is stored as a series of pixels in a...

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Wix

What is Wix? Wix is one of the most convenient and easy-to-use drag/drop site builders. It is a great tool if you want to create small websites. It provides users with an extensive range of free...

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Word of Mouth

What is Word of Mouth? Word of mouth (for businesses and brands) is a free-of-cost marketing strategy where the users of a particular brand share their good and bad experiences with their...

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WWW

What is WWW? WWW stands for World Wide Web and is another term for the Internet. It allows users to access all forms of available digital content, share material, and connect to people online. 

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XXL Sitemap

What Is XML Sitemap? A good XML sitemap acts as a roadmap of your website that leads Google to all your important pages. XML sitemaps can be good for SEO, as they allow Google to find your essential...

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YouTube

What is YouTube? YouTube is a free video-sharing site that makes it simple to watch videos on the web. You can even make and transfer your own recordings to share and communicate with other people....

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YouTube Ads

What are YouTube Ads? YouTube advertising is the process of advertising your YouTube content through Google Ads. The ultimate aim behind YouTube ads is to maximize your user reach and get as many...

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YouTube SEO

What is YouTube SEO?

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