What are Infographics?

In the digital world, people prefer getting quick access to information. And that’s because they literally have thousands of options to choose from. So to stand out amongst crowding competition, you should leverage all content types. Most of all the ones that earn you more views are interactive and creative.

And the content type that best fits this description would be infographics!

With the right use of colors, fonts, stats, and design work, you can create fantastic infographics to retain an audience and help your brand stand out.

Let’s find out how.

What Are Infographics Used For?

Infographics are used:

  • To communicate your message effectively
  • To present stats, data, or a lot of information in an easy to read way
  • To compact information in a creative way.

Types Of Infographics

There are five main types of infographics. We’ve discussed them briefly below:

Cause and Effect Infographic

This type visually explains the relationship between two variables. For instance, if you want to showcase the effect of a recession on your company, you’d use this.

Chronological Infographic

Just as the name suggests, this type presents information in chronological order. For example, if you want to showcase your company’s yearly growth, you can use this.

Quantitative Infographic

Quantitative infographics appealingly present statistical data. It can include all forms of charts, tables, and graphs.

These are most commonly used within blog articles to present a stat in an appealing way that would stick with the audience.

Directional Infographic

If you want to help your audience navigate through information, you should use a directional infographic to do so.

One of the most common examples of this type includes maps and navigational signs on streets.

For your online business, you can use this to direct your audience towards the physical location of your store or office.

Product Infographic

Presenting information about your product had never been easier!

From features of your product to pricing structure, you can present all of this information in a single infographic.

The best part is that you can get creative with it, which would help retain the audience’s interest following. In fact, you can even use these for internal purposes.

The Elements Of Infographics 

Infographics are primarily made of three elements. These include visual, content, and knowledge elements.

Visual elements consist of:

  • Color schemes
  • Fonts and typography used
  • Reference icons
  • Graphics and illustrations
  • Your brand logo

Content elements include:

  • The written content of the information
  • Time frames
  • References or sources
  • Statistics and research material

Knowledge elements include:

  • Facts
  • Statistics

5 Reasons You Should Use Infographics

Do you know that the average attention span of a human is even less than a goldfish’s?

So what does that mean for your business?

Simply put, if you’re not putting creative and interesting content out there, chances are your audience will start looking elsewhere for that information.

But with infographics, you can make them stay. Here’s how they benefit your business and strengthen your online presence:

  1. More people are inclined towards visual content and an infographic helps grab their attention.
  2. It helps you condense complex information into a simple way.
  3. Infographics are a great way of storytelling! And when you do it right, it helps boost your brand presence.
  4. It’s also great for SEO. Infographics are easier to crawl by the search engines and rank better than written content.
  5. They position your brand as an expert and enhance your credibility.

Things To Keep In Mind When Creating Infographic 

Here’s a list of some additional tips and things to keep in mind when creating your next infographic:

  1. Keep it minimalistic and simple. If you’re an avid follower of the digital space, you’d know that minimalism is on the rise.
  2. Try to keep it universal and applicable to most regions of the world.
  3. Apply your branding guidelines to the creative design
  4. Most importantly, make sure that the content is original and creative. Nothing will increase your audience and trust more than originality.

Final Word

Infographics are a great visual way of attracting your audience. But the real craft lies in using them properly to retain that attention.

So if you follow our quick tips and guidelines, you’ll be able to create great infographics in no time.