In the digital world, people prefer getting quick access to information. And that’s because they literally have thousands of options to choose from. So to stand out amongst crowding competition, you should leverage all content types. Most of all the ones that earn you more views are interactive and creative.
And the content type that best fits this description would be infographics!
With the right use of colors, fonts, stats, and design work, you can create fantastic infographics to retain an audience and help your brand stand out.
Let’s find out how.
Infographics are used:
There are five main types of infographics. We’ve discussed them briefly below:
This type visually explains the relationship between two variables. For instance, if you want to showcase the effect of a recession on your company, you’d use this.
Just as the name suggests, this type presents information in chronological order. For example, if you want to showcase your company’s yearly growth, you can use this.
Quantitative infographics appealingly present statistical data. It can include all forms of charts, tables, and graphs.
These are most commonly used within blog articles to present a stat in an appealing way that would stick with the audience.
If you want to help your audience navigate through information, you should use a directional infographic to do so.
One of the most common examples of this type includes maps and navigational signs on streets.
For your online business, you can use this to direct your audience towards the physical location of your store or office.
Presenting information about your product had never been easier!
From features of your product to pricing structure, you can present all of this information in a single infographic.
The best part is that you can get creative with it, which would help retain the audience’s interest following. In fact, you can even use these for internal purposes.
Infographics are primarily made of three elements. These include visual, content, and knowledge elements.
Visual elements consist of:
Content elements include:
Knowledge elements include:
Do you know that the average attention span of a human is even less than a goldfish’s?
So what does that mean for your business?
Simply put, if you’re not putting creative and interesting content out there, chances are your audience will start looking elsewhere for that information.
But with infographics, you can make them stay. Here’s how they benefit your business and strengthen your online presence:
Here’s a list of some additional tips and things to keep in mind when creating your next infographic:
Infographics are a great visual way of attracting your audience. But the real craft lies in using them properly to retain that attention.
So if you follow our quick tips and guidelines, you’ll be able to create great infographics in no time.