Viral content is any form of digital content that reaches millions of people and becomes extremely popular in the digital community. Such content can raise heightened levels of awareness due to increased sharing and exposure on social media apps, news websites, email newsletters, and search engines.
If you want to get popular in the online world fast or establish an identity for yourself, viral content is the easiest and quickest way to get there.
A piece of content can never be guaranteed to go viral. But you increase your chances of going viral by observing patterns and appealing to the needs of people.
So, why is viral content so important?
Why Is Viral Content Important?
Viral content can significantly improve brand awareness and boost traffic to your website and social media profiles. Viral content can provide a lot of cheap visibility and notoriety. However, it’s challenging to make content go viral. It takes strategy and the right timing.
So how do you get your content to go viral?
How to Optimize Your Viral Content
1. Focus On Trending Topics
For starters, when it comes to viral content, the topic is fundamental. Depending on the context of your niche or the situation, you can choose what to focus on and if you’re relevant and influential enough, it’ll take off.
You can even specifically choose to create content around a topic that’s blowing up. It’ll give you better chances of getting popular along with the trend.
Meanwhile, a great resource to use is Google Trends.
All you must do is type in the topic you want to write about. If people’s interest in that topic is growing, that’s a sign to go ahead! But if not, you may want to go with a different topic.
2. Write Viral Headlines
When you share your content on social media platforms like Twitter, Facebook, and other sites, your title is what ultimately urges people to click on it. The more attractive and intriguing it is, the more attention it’s likely to grab.
Now, because of this concept, people also resort to the method of click-baiting, which means giving people false titles that are exciting, when in reality, your content doesn’t reflect that. Remember that it’s tough to go viral with this misleading technique because people won’t stick around. And for your content to become popular, you need people to view it over and over again.
Some possible ways you can create more viral headlines are using urgent language, adding numbers, and evoking emotion.
3. Create Captivating Introductions
If you plan to create a viral post, it’s easy to overlook your introduction. But if you want your post to go viral, you need to get readers hooked, which means that your introduction should be interesting and compelling.
4. Use Colorful Visuals
Using appealing images and visuals in your content can improve its quality by great lengths. Sometimes, pictures make it easier for people to understand things or share content on digital apps.
5. Experiment With Long-Form Content
While there’s no special length that’ll help your content go viral, writing longer-copy can certainly increase your odds. The more detail you add, the more valuable it is to people.
6. Set a Featured Image
According to research, social shares that come with images get 150% more retweets on Twitter and 53% more likes on Facebook. So, adding a featured image to your content can make a huge difference.
Viral content helps you increase awareness around your brand or personal online presence and can lead to future opportunities as more people will know about you.