A landing page is a single web page built to promote or exhibit a business. As a user, you can land on this page if you click on a specific URL or if these pages are listed as part of the website you’re browsing.
You might be wondering how these pages are different than other pages on a website?
Well, that’s because landing pages are website sections that are created with a particular purpose: call to action. They’re not like most online sites, which offer a variety of objectives and promote browsing.
Many people confuse the homepage as a landing page, but both of them have a specific purpose.
So, what makes a landing page different from a homepage? Let's learn!
Homepage Vs. Landing Page
The primary distinction between a landing page and a homepage is that they both are created with very distinct objectives. Think of your website's homepage as the base for everything else that follows. In a way, it lays the groundwork for your company’s services/products.
A landing page, on the other hand, enables people to achieve a specified goal of actionable Call to Action. It enhances brand awareness and allows users to browse various items to provide more information about the firm and its beliefs.
The homepage's sole purpose is to make the website look appealing to visitors. They may scroll through different sections to get information, but websites like B2B or B2C require visitors to be actual customers, and that's where a landing page comes in.
The client's landing page has a wholly new objective. All of its components strive to convert these people into consumers, along with incredibly sleek advertising that pushes a specific contract.
How Does a Landing Page Help Businesses to Grow?
Here are a few most important ways in which landing pages can help the growth of your business.
1. Helps Businesses to Lead
Landing pages are essential for generating leads, initiating a qualifying procedure, and ultimately driving prospects along your selling process. According to research, redirecting people to specific landing pages rather than the main page helps brands acquire more leads.
2. Collectively Lists Customers'’ Demographics
The purpose of a landing page is to make customers pay to avail an offer for retrieving the information they need. Hence it includes a page to fill out a form.
The information might differ in some instances; most of it will consist of contact details and demographic factors. Though landing pages are great for screening prospects as they reach the selling stage.
3. Tracks your Data
You can track data through landing pages, and this will assist you in determining how active your customers remain. For example, suppose you notice a customer is downloading multiple information from your web pages and signing up for other offers. In that case, the visitor is turning out to be your potential prospect.
4. Mitigate Distractions
It motivates your clients and viewers to take particular actions. However, you can make people become your visitors by promoting your websites through links, and they may end up opening your page and scroll through your content. But they may be unlikely to initiate availing any offers.
Nevertheless, adding up distracted options such as social buttons, other hyperlinks, comprehensive navigation, etc., may ultimately Increase obstacles to the primary goal of a landing page.
5. Reach People
When individuals realize that others have discovered value in your product, they will be inclined to adopt. Optimizing your landing page is one of the most excellent strategies to boost qualified leads throughout your page.
Finally, by displaying the value material your firm can give, a clean, excellently developed landing page may dazzle newcomers and convert them into prospects.
A landing page is where you may inform your clients about your offerings and how they may benefit them.