Working as an analytics tool, the Pixel allows you to measure the effectiveness of your ads by understanding the actions people take on your website.
But, what does that mean?
Well, let’s take a closer look.
The Pixel works by loading a small library of functions that you may use every time a site visitor takes action (an event) that you may want to track (a conversion).
Then, you’re able to view (and analyze) these tracked conversions in the Facebook Ads Manager and the Facebook Analytics dashboard. As you receive this valuable data, you’ll be able to use it to measure the effectiveness of your ad campaigns.
What’s more, you may also choose custom audiences for ad targeting and improve conversion rates.
You can use the pixel to:
So, once you've set up the Facebook pixel, it will fire up every time a site visitor takes the action you’ve specified on your website.
For example, the action could be a user adding a product to their shopping cart or purchasing.
The pixel will then receive data about these actions or events, and you’d be able to view the data on your Facebook pixel page in Events Manager.
You could use this information as reliable business data to help you analyze conversion variables and understand your consumers better. You could even reach the same customers again through Facebook Ads.
So now that you know how useful Facebook Pixel can be let’s look at how you can integrate it into your website and start using it to track visitor events and conversions.
Before anything else, you’ll need to set up the Pixel to work on your site.1. Create a Pixel
2. Add the Pixel to Your Website
Once you've created your pixel, the next step is to add the Facebook pixel code to your website. Facebook provides users with three different ways to do this: manually, through partner integration, or by emailing instructions to your developer.
Finally, after successfully integrating the pixel base code to your website, you can then set up “events” to track the activity of anyone who visits your site. It can be any action - or a number of them - that you care most about.
To do this, you can either manually install the code on your site or use the point-and-click Event setup tool. Then, the last little step would be to make that your pixel is working properly, and you’ll be all set to go!
Overall, the Facebook Pixel is a convenient and great tool to help you measure site activity and assist in how effectively you run your Facebook ads. As you take these valuable site insights into account and specifically target narrow audiences with carefully designed ads, you’ll move a few steps closer to a successful digital marketing campaign.