A form is a document with spaces (or fields) in which you can write to add some kind of information or answers to a series of questions.
In the business world, forms are often posed to target groups to extract data, receive feedback from customers, or get people to sign up for something.
For example, a form on your business website could be designed to gain contact information from visitors and perhaps entice them into signing up for a weekly newsletter.
Forms can also help your business connect with potential customers or request that they supply you with information that you can later use to improve products and services.
So, how can you design a practical form, and what can you use forms for?
How to Design a Compelling Form
If you want a form to be successful and garner a high response rate, you must make it intriguing and easy to read for people.
Here are some ways you can design a compelling form:
1. Order the Form Logically and Stay on Topic
If a form isn’t easy to understand, nobody will stick around long enough to complete the entire thing. So, when you create the questions or fields in a form, make sure that they’re in the logical order of how a reader would think about a certain topic or answer queries.
Also, if you deviate from the subject of the form, you risk losing users’ interest. So, make sure all your questions are relevant and to the point. You shouldn’t be wasting anyone’s time especially when they’re taking it out to provide you with information.
2. Create a Smooth Layout
Next, it’s also important to ensure your form is easy on the eyes. A great way to do this is to present fields in a single-column layout. If there are multiple columns, the user might end up answering incorrectly.
Moreover, if your form is messy and confusing, your readers won’t be able to fill it out sufficiently. So, create a form with a smooth layout.
3. Minimize the Input Required from People
Finally, don’t expect too much from the people who’ll be filling your form - it takes time to do so and you should only stick to what’s most significant. Design the form so that it’s precise and asks for easy-to-give answers so that you can minimize the amount of input required from people.
It’s more favorable to get some answers than none at all.
What to Use Forms for
So now that you know how to design a compelling form, how can forms be helpful?
Well, you can use forms for several things.
For instance, you can ask people to sign up for something specific that your business may have to offer. It could be knowledge, a service, guidance, an invitation to join your community, and more.
You can also use forms to conduct trial runs for new products and get customers’ feedback. From this data, you can learn what you may need to improve and what areas customers are struggling with, and then help them.
That aside, a form can also be utilized to interview people about themselves, request contact information, and find out about your target market. What are the needs of these people? How can your business help meet them?
Overall, forms can be beneficial tools for businesses to acquire data from clients, target groups, or site visitors. Business data is of the utmost significance to managers, salespeople, and marketers when making informed decisions about things.
So, it can be quite beneficial to use a form wherever necessary or possible. Besides, it’s also a great way to connect with people or get them to provide personal information.