What is Facebook?

Primarily, Facebook has always been a social networking site that makes communication between people easier and more fun. Ever since it was created in 2004 by Mark Zuckerburg, it has been connecting all sorts of people worldwide and making digital interaction more accessible. 


The Rise Of Facebook

We live in a time when billions of people have a Facebook account. This gives Facebook a huge reach for Digital Marketing. Due to this, Facebook is now not only a social media website but also a means of expanding and involving a business. 

Like many other social media tools out there, Facebook has become a portal for marketing and advertising brands. Using Facebook can connect you to just the right audience for your business, and you can make advancements to your marketing plan for the better. 


Facebook and Digital Marketing

Digital marketing is now incomplete without incorporating Facebook into the process. Facebook allows businesses to attract both local and international audiences. Moreover, the costs of Facebook marketing are small in comparison with the costs of traditional marketing channels. This allows small businesses to make a significant impact without investing millions of dollars. 

Facebook has extra features that make it better in key ways than other social media platforms out there.

Facebook Features

Let’s take a look at all the features offered by Facebook:

  • News Feed
  • Friends
  • Wall
  • Timeline
  • Likes and Reactions
  • Comments
  • Messages and inbox
  • Notifications
  • Groups
  • Applications
  • Events
  • Marketplace
  • Notes
  • Places
  • Platform
  • Facebook Questions
  • Photos
  • Videos
  • Live to stream
  • Facebook Paper
  • Facebook Mentions
  • Facebook Moments
  • Facebook Gaming
  • General features
  • Facebook dynamic text/type
  • Credits
  • Feature phones
  • Graph Search
  • IPv6
  • Listen with Friends
  • Mood faces
  • Phone
  • Poke and Greetings
  • Smartphone integration
  • Fundraising
  • Status updates
  • Subscribe
  • Ticker
  • URL shortener
  • Verified accounts
  • Hash-tagging support
  • Impressum
  • Tor hidden service
  • "Say Thanks"
  • Call-to-Action button
  • Snooze
  • "Did You Know?" social questionnaires
  • Sound Collection music archive
  • Off-Facebook Activity

Disadvantages of Facebook

The following are the disadvantages of using Facebook in general:

  • Facebook feeds addiction with social media. 
  • Facebook allows fake profiles and phishing bots.
  • There are a lot of scams going on.
  • There are many pages on Facebook that are specifically created for abuse and hate. 
  • There are data privacy issues. 

Advantages of Facebook

  • And now, onto the advantages of Facebook:
  • Facebook gives your brand a wider social media presence.
  • You can make loads of money. 
  • You can make new friends. 
  • You can find just the right audience for your brand. 
  • Facebook is (not always) a source of information. 

The Bottom Line

Facebook is one of the most powerful tools in the world! Many issues have been raised on Facebook, which were then caught on with mainstream media like news channels and talk shows. When used correctly, it can be amazing for bringing social issues to light. 

The wider reach also means that brands can use it to form a personal connection with people. The more intense your presence on social media is, the more likely it is that your customers feel connected to you. All in all, it’s a great business tool that has just the right features to take your marketing strategy to the next level.

Facebook removes the distance between people. It makes communication easier and allows people to stay in touch at all times. In short - the disadvantages of Facebook are outweighed by these wonderful aspects, to the point that it is quite genuinely an indispensable part of our lives.