An ad test is a process that involves presenting a sample to your target audience with different ads and acquiring feedback on them. You can carry out ad testing for entire ads, but also for a particular aspect of an ad.
When it comes to digital ads, the worst mistake you can make is to take too many unnecessary risks — every single penny matters! That’s where ad testing comes in by testing multiple versions of your ads; you ensure that you spend money and time on only the ones that work.
The Significance of an Ad Test
Everyone cares about their budget - but no one more than advertisers. $500 billion are spent on ads all over the world, and this number is only going to increase in the future. But not all these ads are successful - which means that a lot of money spent on ads ends up going to waste. This is one of the scariest aspects of marketing.
That said, an ad test is a foolproof tool for advertisers that helps to dramatically increase the chance of a solid return. A pre-launch testing strategy will give you a clear idea of where your attention should be focused. This will encourage efficiency.
What are the Benefits of an Ad Test?
An ad test is essential when it comes to digital advertising (or advertising of any sort, really). However, that’s not it - it also brings to the table some additional benefits that can evolve any ad strategy for the better.
The following benefits are what makes an ad test such a stellar option for advertisers:
They allow you to make decisions backed by data.
As digital advertisers, it is incredibly important to make decisions based on data instead of on a whim. Hard, cold numbers are what you are looking to incorporate into your strategy - and that’s exactly what ad testing gives you. Say goodbye to putting in an extreme effort to convince your superiors; you can now do that just by presenting the findings of your ad tests!
Making improvements becomes easier.
Even if the winning ad does not yield the results you wanted it to, it can still be a guide for future decision-making. An ad test can tell you all the improvements you need to make an ad that converts! The key here is to keep testing and making improvements based on your tests until you get the result that you desire.
They help you segment your audience better.
Via an ad test, you can understand how your ad sits with different groups within your target audience. Once you get the rest of your ad test back, you can get down to it and understand your audience better. For example, you can analyze who your ads appeal to more: men or women? Young people or the elderly? Local or international customers? This way, you can segment your audiences properly, and know-how and when to appeal to each of your segments.
They are the best form of research.
All advertisers need to stay well-informed and aware of the market they serve. Ad testing helps you do just that. The more tests you run, the more research you have to evolve your campaign overall. It also gives you a life-long skill set for testing things before you commit!
Before you launch a campaign, make sure you run an ad test! Not only will it save you money, but it will also give you some other amazing benefits that you just cannot say no to.