What is Wix?

Wix is one of the most convenient and easy-to-use drag/drop site builders. It is a great tool if you want to create small websites. It provides users with an extensive range of free templates that they can use to kickstart their online platforms. It also has an app market that makes it very convenient for web builders to add whatever functionality they want to their website. 

Who Should Use Wix?

Primarily, Wix is the right option for beginners who have no knowledge of website-building, and yet, they want to come out with a platform that is equal parts charming and functional. The layouts that Wix has for its users are perfectly impressive for small businesses, small online stores, restaurants, and freelancers like musicians and photographers. 

The websites built through Wix are automatically optimized for the phone, so such businesses and brands do not have to personally go the extra mile to create an adequate customer experience. 

Wix provides its users with a solid, pre-existing foundation upon which they can create their website. So, anyone who is looking for such a structure to get started with their website can make use of Wix. 

Wix Features

So, what exactly is it that Wix offers that sets it apart from many other platforms out there? The answer to that is very simple: Wix offers a wide range of features

Let’s look at all the features it offers:

  • Intuitive Website Builder
  • 100s of Designer-Made Templates
  • Customizable Designs
  • Free and Reliable Hosting
  • Optimized Mobile View
  • One-Pagers
  • Drag n’ Drop Website Editor
  • Image Editor
  • Text Editor & Free Fonts
  • Add and Organize Pages
  • HTML Embed Code
  • Page Protection
  • One URL for website & mobile site
  • Easy-to-add blog
  • Facebook comments
  • Social Feed
  • Automatic blog styling
  • Social Buttons (Google+, Facebook, Twitter & Pinterest)
  • Wix App Market
  • Online Store
  • Email Marketing
  • Display Events
  • Live Chat
  • Multiple Payment Methods
  • Contact Manager
  • Personalized Google Mailbox
  • Financial Tools
  • Marketing Tools
  • Communication Tools
  • Site Analytics – Google Analytics

Pros of Wix

The benefits of Wix include:

Wix is SMB-friendly

The Wix platform has a sleek and easy-to-use interface. It is a good choice for small businesses that are looking to establish a solid online presence but cannot invest in too many resources. 

Wix offers reliable hosting

Another noteworthy benefit to Wix comes in the form of hosting. Not only does Wix allow you to create a beautiful website free of cost, but it also allows you to host it. You get suitable domain names free, and that is a benefit that you must consider. On the con side of this, building your website with Wix will make it much harder to leave their hostings services if you find a better offer or want to create a website with a different CMS such as WordPress. 

Wix is AI friendly

By that, we mean that Wix’s interface is equipped with the latest technology and coding, which makes it a stellar option to utilize if you are not familiar with those aspects personally. You don’t have to worry about putting all your effort into creating an optimum web experience for your visitors - Wix does all of that for you!

Other benefits of Wix include:

  • SEO-Optimized Content
  • eCommerce Module
  • Mobile-Optimized Website
  • No Connectivity Issues
  • Excellent support

The Bottom Line

If you’re a small business, a solo entrepreneur, or a freelancer looking to create an appealing website for your audience, Wix is definitely worth considering.