What are Long-tail Keywords?
Long-tail Keywords consist of phrases made up of three to four keywords that directly relate to what you are selling. Long-tail Keywords are actively used as part of Search Engine Optimization to improve the website’s ranking and traffic. These are very useful when someone is looking to purchase a product online.
Let’s learn more about how long-tail keywords work and what benefits they can offer.
Long-tail Keywords - An Overview
The chances that these generic searches turn into sales are comparatively high because the consumer is making up their mind whether they would be willing to buy something or not; a targeted search because of the long-tail keywords can then prove to be very useful in persuading them to do so. A lot of companies and blogs that include long-tail keywords in their strategies greatly benefit from it.
Moreover, the misconception that shorter keywords have a higher search rate is entirely false as there are numerous researches where long-tail keywords have had a higher search rate.
If you want to opt for long-tail keywords, the best way to do so is to go to any search engine and start writing the relevant keyword; the autocomplete suggestions will help you find the long-tail keywords for your website. This can particularly be done with Google.
Apart from this, you can also try different online tools that can help you search for long-tail keywords for your website that can be later used to increase sales.
Benefits of Long-tail Keywords
Long-tail keywords have a lot of benefits, some of which are listed below.
They provide more targeted search results
Long-tail keywords are more specific and valuable than one or two keywords because they are more specific to what the searchers need. If your website does not offer a lot of valuable and correct information, you may lose a lot of visitors before they even buy anything. This can increase your bounce rate, and you can lose your rankings.
Those people who visit your website through long-tail keywords will stay for a longer time because they can find what they are looking for, and therefore it means that they will perform the desired action and buy your products or services. Hence, the conversion rate for long-tail keywords is much higher than short keywords.
Long-tail Keywords offer less competition
Instead of choosing to go for regular and common keywords, try opting for long-tail keywords that can help achieve a higher position. They are helpful in organic and paid search results. There are chances that long-tail keywords have a better chance of ranking higher and will only attract visitors interested in the products and services you might be offering.
Long-tail keywords are more profitable
As mentioned above, long-tail keywords prove to be more helpful and profitable in organic and paid search results. They offer lower CPCs (cost-per-click), higher CTRs (click-through-rate), better quality scores, and better conversion rates.
Long-tail keywords result in decreased bounce rates, higher average time on the website, an increase in the conversion rate. The increase in the conversion rate means that the return on investment is also high.
Now that you know the benefits of using long-tail keywords in the business, you can use them to optimize your website and get better results.
The Bottom Line
Currently, the website owners and people using long-tail keywords are low, but the benefits of these keywords are long-lasting. Also, ensure that you write content related to your website and include the long-tail keywords with all the other SEO tips to improve your ranking on the search engine search results.