What Is PrestaShop?

PrestaShop is an open-source eCommerce website builder. The platform helps users create an online store from scratch. 

Do you know the best part about PrestaShop? – it’s completely free! 

There are nearly 300,000 shops worldwide that currently use Prestashop. The platform is available in 60 different languages.

With headquarters in France, PrestaShop started in 2005 as a student project. Then, from 2010 to 2012, it grew from 17 employees to nearly a hundred. Soon after, a secondary headquarters was built in Miami.

As of April 2016, PrestaShop boasts more than 120 workers and workplaces in 6 nations.

So, let’s examine why this company has grown so exponentially and what it has to offer.

What PrestaShop Has to Offer

PrestaShop has over three hundred built-in features – each of which can help eCommerce sellers operate and manage every aspect of their online business.

This platform will have you covered by helping users to manage product listings, payments, and shipping to enable them to keep track of manufacturers and suppliers.

And when it comes to what you may want your store to look like, that's where PrestaShop excels. With a web template system, users can access countless themes that they can then customize according to what they may prefer.

What's more, users can add new features to their eCommerce website through add-on modules. And the PrestaShop Addons market gives a platform to third-party developers to sell new themes and modules to merchants - which means you’ll always have ample options to explore!

PrestaShop Features

So, let’s look a little closer at the core features Prestashop offers to its eCommerce merchants. 

Here’s why it’s one of the leading eCommerce software in the industry.

Lets You Customize Your Store

You can choose the colors, logo, and design for your website from an array of professionally crafted themes. It makes eCommerce fun!

PrestaShop initially provides users with a default theme. But you may then install or build your own theme. The platform also offers a range of add-on modules that expand its built-in capabilities. So, users can either directly install modules within the admin panel or develop their own. 

Helps You Manage Your Business

PrestaShop can help eCommerce sellers manage products, orders, and customer relationships on their sites. And it also tracks your metrics, enabling you to see how many sales you’ve made or what items perform the best.

Enables You to Sell Globally

Via PrestaShop, you can easily present your store in various languages and currencies – which means your business will have no borders! And as a result, you can broaden your customer base and target your products to a global audience. 

Key Takeaway

Overall, PrestaShop is a great user-friendly tool for eCommerce sellers that enables marketers to easily build an online store. Customized tools and built-in modules allow space for changing up your site design. And easy access to a global audience means business growth.