What are Local Search Ads?
Local search ads are offered by Google to make PPC advertising even better than it is. Through Local search ads, you can feature your business and make it stand out within the local search section of Google search!
Advertising for the local search means that if a searcher is looking for a product or service that you offer in their area, they will see advertisements for your business. The advertisements may include location, phone number, hours, and reviews.
Let’s see what Google has to say about the Local search ads.
Ads on Google can feature your business locations and lead users to call or visit your locations. When people search for nearby businesses on Google.com or Google Maps (for example, “coffee near me”), they may see local search ads that feature your business locations.
How Do Local Search Ads Work?
As mentioned earlier, local search appears to users searching for a particular product or service in your area. For example, if a user is looking for an electrician in the area and offers electrician services in that area, your ad will pop up to them!
Local search ads are associated with a small green checkmark. This checkmark signifies that they have been “Google Guaranteed,” which means that they are authentic businesses since Google has vetted them.
In terms of positioning, local search ads are positioned above text ads. Essentially, they’re the first thing that a user might see on the search page and are powerful. In fact, due to this strategic positioning, local search ads can even steal the thunder from pages that have poured sweat and blood into appearing into their SEO strategy to appear higher on the Google SERP.
The local search ads can also be accessed from a map view, but the searcher will have to navigate to the “More Places” section.
Advantages of the Local Search Ads
But why are local search ads so important, and why do so many businesses prefer them? Well, let’s look at some of the benefits they come with.
Get an increased number of store visits
Needless to say, with local search ads, your location is of much importance. When someone is specifically searching for something in a particular area, chances are they want to do business in that specific area. Essentially, through local search ads, you can ensure that your business gets all the traffic it can get.
Get more calls
Once someone finds your business through local search ads, they are very likely to reach out to you. This can act as lead generation and give you control over whether or not you turn the opportunity into a sale. Since you get to advertise your phone number, you don’t need to worry about them calling the wrong place either!
Increase brand awareness
Local search ads are an incredible way of expanding your business locally and creating a more solid presence for it. Every time a user searches for something you offer, they will contact your company, which works to establish greater brand awareness for your brand.
The Bottom Line
Local search ads are an excellent way for you to stand out from your competitors and get a real opportunity to interact with your potential customers.
Therefore, many businesses have already made local search ads a part of their advertising strategy and have benefited from it. You can, too - and all you have to do is follow the instructions laid out by Google to set local search ads up.