What is AMP?

Have you ever wondered how Google can show millions of search results in a matter of milliseconds every time you “google” something? Well, AMP might have something to do with it.

AMP or Accelerated Mobile Pages is a Google-backed innovative tool that speeds up the delivery of web pages by using a stripped-down version of code called AMP HTML.

No need to get confused with the terminology! All this means is that it’s a great way to speed up the website interface and help load web content faster. However, these lightweight pages are specifically designed for mobile phones in particular. In other words, they help optimize web browsing for mobile users. 

As a result, you can end up with a lightning-fast web experience - the kind a lot of us are used to getting on our phones.

While building a new website, you may be contemplating whether to integrate AMP pages into it. 

How is AMP Used?

Google regularly utilizes AMP to serve quick results on cell phones without navigation to a site to see the material. 

Even if you're just an ordinary blogger utilizing a CMS like WordPress, you may want to integrate AMP into your publishing strategy. Don't miss out on the benefits this tool can bring!

By creating AMP versions of your content, you can quickly increase Google visibility for your web pages. For example, WordPress already has an AMP plugin, which can help quickly produce AMP-compatible variants of your posts on a WordPress site.

Examples of AMP

Now in case you're a publisher utilizing another CMS or thinking about building a custom CMS, you should think about incorporating AMP functionality into your web pages at the earliest opportunity.

We've already established why, but let's talk a little about how.

Publishers who decide to make AMP forms of their digital content will still require a standard desktop version of those pages. 

For instance, if you have an AMP variant of a specific page, you would need to mark it with an AMP HTML link on your desktop page. What will this do? It will automatically point Google toward your AMP HTML page. 

So, publishers that adopt AMP in their digital strategy will end up with a page on their domain created from AMP HTML and a standard HTML variant of the page.

Why Should You Care About AMP?

If users mostly visit your website to peruse content from your blog/news section, AMP can do wonders for your content. And by creating AMP versions of your pages, you can get a head start on Google's search results and help boost your visibility factor. 

Have you ever noticed that some articles appear at the top of the Google search results when you search for something? The secret? AMP! 

By integrating AMP into how you process and publish your material, you can end up in that top bar. After all, think about this: if three different websites serve the same informational guides on the same topic, how would you ever stand out with limited visibility? 

The chances are that only one of those sites would serve an AMP version of that content. And of course, that’s what would automatically appear at the top of the search results. 

Key Takeaway

Accelerated Mobile Pages or AMP serve as a fantastic tool to use when crafting a website or publishing a singular piece of content online! AMP can dramatically speed up the search-and-find process for users and search engines, all the while making your content more easily accessible and visible to them. Improving your site mobile compatibility is crucial for achieving top rankings as Google take the loading times of sites for mobile visitors into consideration when ranking pages