Magento is the third most popular eCommerce platform out there. It was founded in 2007, and ever since then, has been providing retailers and brands with amazing eCommerce solutions. It has some very effective features that can be employed to take your brand’s digital marketing strategy to the next level.
Magento utilizes open source technology to provide eCommerce merchants with high-functioning online solutions. Through Magento, an online merchant can really provide their customers with the optimum shopping experience!
Magento 1 and Magento 2 are two main versions of Magento Open Source. Magento 1 is the earlier version of the platform, whereas Magento 2 is the later version and also the one that replaced Magento 1 in 2017. It is generally better than Magento 1 since it has better SEO features and coding.
If we were to get into all the features Magento offers, this article would span tens of pages! Here’s a small, somewhat concise list of everything that Magento offers:
If the long list of features isn’t enough to convince you of how good Magento is, here are a few facts about it that will definitely change your mind: