Essentially, domain authority is a search engine score given to websites that determines how successful it is in terms of appearing on search engines. In short, the better optimized a site is, the higher domain authority it will have!
The entire domain authority system was created by Moz, a leading software development agency. It is not an accurate score, but rather presents an overview of likely search engine performance. Simply put, it shows how likely it is for a website to do well on search engines.
How does it Work?
Each site receives a score between 1 and 100, which reflects its SEO performance. The higher the score, the better. An 80+ is the score that most websites will strive for.
The higher your score is, the more people trust your website and are willing to use it as a source of information. This is how you build your brand and improve your standing in the digital world!
How is it Calculated?
Moz looks at 40 factors before determining the DA score of a website. These include:
Content of page
Image alt Text
Other relevant aspects
Domain Authority Problems
It can be an absolute nightmare improving your domain authority from 0 onwards! Even a website with 30/40 will have to put months of effort to get the optimum DA ranking.
Furthermore, sometimes, DA can drop despite your efforts! Yes, you might get a lower DA rating through no fault of your own. The whole system of analyzing SEO performance is less than ideal for smaller setups and websites. At the end of the day, your performance is being compared to that of big tech giants like Amazon and Wikipedia - giants which can warp your perspective and do little to offer you a real sense of progress.
How to Improve Domain Authority
If you want to improve your domain authority, keep the following tips and tricks in mind:
Don’t neglect internal links.
Optimize your website to make it smartphone-friendly.
Build high-quality backlinks.
Audit your website frequently.
If you want to see how well your site is doing SEO-wise, you can always refer to the domain authority system. It can act as an indicator in terms of what improvements to make and how to evolve your website.
It is really important to keep in mind that it is not the most accurate measure of how well your site is doing. Always take your domain authority findings with a pinch of salt, because they are not always right!