SEO is the shorter version of Search Engine Optimization, which is used to improve rankings on the search engine’s search results page. SEO tools help you actively compete with other websites by providing you with the data and support you need to successfully implement a well-thought-out and targeted SEO strategy.
SEO tools come in many forms. These tools include analytics, links, keyword research, mobile, on-page, local SEO and research, rank checking, website speed, and even WordPress SEO.
Types of SEO Tools
Let’s look at some of the most important ones!
Google Analytics is one of the best and most recommended SEO tools because it provides detailed information about your website and data, unlike any other tool. Google is the most popular and famous search engine. You can set up and manage Google Analytics for your website using rankingCoach.
Google Search Console
Previously known as Webmaster Tools, Google Search Console is used for SEO as the main focus of this tool has to do with search and optimization of your content. Google Search Console provides valuable, actionable data as it does in Google Analytics, but it does so in a simpler way, and the access is also easier.
Moreover, it also aids in learning about the wrong backlinks that carry great importance when it comes to off-page SEO and helps deal with any issue of manual penalty that the website might have to go through.
The complete digital marketing solution for small and medium businesses. The app offers keyword tracking as well as SEO site audit tools and step-by-step video instructions for improving On-page and Off-page SEO.
While these tools can help you get started on SEO, you need to understand that some of these are very useful and powerful. The SEO tools mentioned above are the best ones that have helped numerous websites improve their rankings in regards to their content.