Anchor Text

What is Anchor Text? 

Anchor text refers to the clickable text in a hyperlink that directs users to another web page. It is typically underlined and displayed in a different color to distinguish it from regular text. It is the visible, highlighted text that users can click on to navigate to another web page or a different section within the same page. 

Example: In this sentence, the blue words are the anchor text. 

Types of Anchor Text

  • Exact match: This type of anchor text includes the exact target keyword or key phrase for the linked page. Example: If the target page is about "best smartphones" the exact match anchor text would be "best smartphones." 
  • Partial match: It includes a variation or partial match of the target keyword or key phrase. Example: Using "top-rated headphones" as anchor text for a page about "best headphones."
  • Branded: Branded anchor text uses the brand name of the linked website or company as the anchor text. Example: Using "rankingCoach" as the anchor text for a link to rankingCoach's website. 
  • Generic: Generic anchor text uses non-descriptive or generic phrases as the anchor text. Example: Using "click here" or "learn more" as the anchor text. 
  • Naked URL: Naked URL anchor text includes the full URL of the target page as the anchor text. Example: Displaying "" as the anchor text.
  • Image: This type of anchor text is used when an image is linked, and the anchor text is the alternative text (alt text) associated with the image. 

Why is Anchor Text important for SEO? 

Anchor text is a powerful weapon in your SEO arsenal, driving both search engine visibility and user engagement. Crafted with precision, it entices readers by offering a peek into the intriguing and valuable content that awaits them. By cleverly incorporating relevant keywords, it sends a strong signal to search engines, propelling your website up the rankings. But it doesn't stop there. Anchor text also entices readers to learn more and prompts them to take a specific action, such as "Discover" or "Find out how "which boosts the click-through rate. This direct invitation grabs their attention and motivates them to click on the link. 

As other websites adopt your anchor text in their linking strategies, your website gains authority and credibility in the eyes of search engines and users. 

Best practices for using Anchor Text 

Search engines rely on anchor text to determine the context and relevance of linked pages, impacting search rankings. Properly optimized anchor text also ensures accessibility for users with disabilities. 

Following these best practices helps avoid penalties and misuse of anchor text, maximizing its effectiveness in guiding users and enhancing website performance: 

  • Relevance: Use descriptive phrases that accurately represent what users can expect when they click on the link. 
  • Variety: Diversify your anchor text types, including exact match, partial match, branded, and generic. This diversification creates a more natural and organic linking profile. 
  • Avoid over-optimization: Avoid keyword stuffing and focus on a balanced approach that prioritizes user experience and readability. 
  • Contextual placement: Place your anchor text within the context of meaningful and relevant content. This helps search engines and readers understand the purpose of the link. 
  • Monitor performance: Regularly analyze the performance of your anchor text through metrics such as click-through rates and user engagement. This data will help you refine and optimize your anchor text strategy over time.

Final words

Anchor text provides context and information about the destination of the link. It plays a crucial role in search engine optimization (SEO) as search engines use anchor text to understand the relevance and topic of the linked page.