What is Alexa Rank?

Alexa rank is basically the measure of how popular your website is! It essentially ranks millions of websites in order of popularity. So, if your website is number one on the Alexa Rank, it means that your website is the most popular website in the world! 

Not only that, but Alexa Rank also exposes how good a website’s performance is in comparison to all other websites. In this regard, it is a great source of benchmarking and competitive analysis. 

How Does Alexa Rank Work?

Alexa Rank works by coming up with a calculation based on a site’s estimated traffic as well as visitor management in the past three months. These are estimates and act as a sample of all Internet users. 

The data for the Alexa Rank’s ranking system comes from their “global data panel”. When users use their browser extensions, their browsing behavior is observed to determine the rank of each website. 

A site’s individual ranking utilizes two items:

1. Unique daily visitors

This metric comprises the number of Alexa users visiting a particular site every day. 

1. Average pageviews

This metric is related to the number of times a particular page or URL is viewed by Alexa users.

On the basis of these metrics, the Alexa rank is a decent way of seeing where your website stands in the grand scheme of things. However, keep in mind that the Alexa Rank is not the most accurate thing in the world. It still has room for improvement. A key reason being that Google arguably has more extensive coverage than Alexa - not everyone uses Alexa plugins, hence the sites that Alexa can rank are only based on the data retrieved from people who use them. 

Advantages of Alexa Rank

The pros of Alexa Rank, according to experts, are:

A high Alexa rank may allow you to charge more for advertising space which is beneficial if your site makes money through advertising.

You can take your competitor analysis game to the next level.

You can encourage higher-quality guest writers to contribute articles to your site if it has a higher rank. You can get insights into the performance of your website, and you can then use them to evolve your marketing strategy and even power web development. 

Disadvantages of Alexa Rank

Like everything, Alexa Rank also comes with its fair share of disadvantages:

• The ranking is largely dependent on the ALEXA toolbar installed in your browser, which not everyone has. 
• As already discussed, it is not necessarily the most accurate system out there. 
• Alexa rank does not use the same SEO factors as Google to determine rankings.

How to Increase Alexa Rank

People vouch for the following steps in terms of increasing the Alexa Rank. 

• Install the Alexa Rank browser extension.
• Publish quality and fresh content on a regular basis. 
• Do some link-building on authoritative sites.
• Share the content on social media. 

Final Words

If you’re looking for ways to move past your competitor, having your Alexa rank insight will really help you gain the competitive advantage you deserve! However, don’t rely on it too much since there are many other apps out there that may offer more of what you need.