--- title: SEO description: Everything you need to know about SEO. The digital marketing glossary for small businesses. --- [![rankingcoach](https://knowledge.rankingcoach.com/hubfs/raw_assets/public/KB/images/rC-logo-color-medium.svg "rankingcoach")](https://www.rankingcoach.com/en-us) - [Features](https://www.rankingcoach.com/en-us/features?utm_source=rc_blog) - [Pricing](https://www.rankingcoach.com/en-us/pricing?utm_source=rc_blog) - [Partners](https://www.rankingcoach.com/en-us/partners?utm_source=rc_blog) - [Blog](https://blog.rankingcoach.com/en) - [English](https://knowledge.rankingcoach.com/en/seo) - [Deutsch](https://knowledge.rankingcoach.com/de/seo) - [Español](https://knowledge.rankingcoach.com/es/seo) - [Français](https://knowledge.rankingcoach.com/fr/seo) - [Italiano](https://knowledge.rankingcoach.com/it/seo) - [Nederlands](https://knowledge.rankingcoach.com/nl/seo) - [Polski](https://knowledge.rankingcoach.com/pl/seo) - [Português](https://knowledge.rankingcoach.com/pt/seo) English Back Close - [Home](https://www.rankingcoach.com/en-us?utm_source=rc_blog) - [Features](https://www.rankingcoach.com/en-us/features?utm_source=rc_blog) - [Pricing](https://www.rankingcoach.com/en-us/pricing?utm_source=rc_blog) - [Partners](https://www.rankingcoach.com/en-us/partners?utm_source=rc_blog) - [Blog](https://blog.rankingcoach.com/en) [Back to glossary](https://knowledge.rankingcoach.com/en) # SEO ## What is SEO? Search Engine Optimization (SEO) refers to increasing the exposure of your website for relevant users. You are inclined to grab more attention with the higher web pages' exposure in search engine results. Let’s take an example to help you understand this better. Imagine that you search for a recipe online and put the keyword or keyword phrase such as "recipe for baked potato" in the search engine, which is mostly Google. The webpage appears in the top ranks at the first position because it is optimized for search engines. In essence, if you want your content (and brand) to rank higher on search engines, you need to invest in SEO. *Let’s learn more!* ## Why is Search Engine Optimization Important for Businesses? SEO is a key digital marketing strategy. If done effectively, it can deliver long term low-cost source of new customers  Optimization of your website will make it easier for Google to find and index the key information on your website more efficiently, helping your site to be found by more of the people its content is designed to attract.  There are several reasons why businesses go for Search Engine Optimization. Let’s look at the most important ones. - SEO for businesses is an excellent investment with a high rate of return. Boosting your ranking to the highest-ranked positions on the first page, in which most hits are directed, can deliver considerable returns on the initial investment which is usually much lower than traditional marketing methods such as print advertising. - SEO is an essential component of any modern marketing strategy. All businesses are increasingly going online. 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