As an online business, the most crucial aspect of your brand is your website. And that constitutes all the pages within that design, most of all the homepage.
Your homepage is the first page that your viewers land on, which means it has to make the right impression. If not, the viewers are likely to bounce from your website. And that’s not what we want, right?
So this quick guide on the homepage will brief you about optimizing your homepage to get the best results. Let’s start!
What Content Blocks Your Homepage Should Have?
Let’s start with the most critical aspect of a homepage; what to include?
Remember that your homepage is very much like your business card. If it doesn’t have the correct information, it won’t serve its purpose. So, ideally, your homepage should include the following content blocks:
Header with a fantastic title
You might have read or heard the phrase, the first impression is the last.
Well, in the case of a homepage, it’s true! Your headline should be creative, informative, and catchy enough to keep your viewer scrolling through.
We would recommend including the following:
Your target keyword for the business. For instance, if you run a clothing brand, the headline should put across that.
Concise and actionable copy
State the benefit for your target audience
A call to action
Next, you should include a section on your services. It doesn’t have to be elaborate, but you should mention the services you offer along with a quote (depending on your business type).
It would help if you can include a portfolio section right after you write about the services you offer. This way, the audience can see your work in action, and they’d be in a better position to understand your services.
Ideally, you should include an example for every service type that you offer.
A little about your company or brand
This is where you get to invite them into knowing what your brand is. It’s your chance to show your audience how you’re different and better than the competition. So make use of it.
Remember to add the following pointers within this section:
Define your USP clearly. USP stands for Unique Selling Proposition. It’s the values or actions that differentiate you from your competitors.
It would help if you can write a bit about your process and how the team works. This gives the reader an insight into your way of working and bridges the trust barrier.
You can also introduce your team members in this section. It’s always a good idea to introduce the team behind the excellent work and it works two ways. First, it works as an incentive for your employees, and secondly, it helps people connect with you better.
Testimonials and reviews
Next, create a section on the testimonials from your existing customers and clients. Make sure that these are actual testimonials. You should also include the following:
The customer or client’s name
A short write-up of their experience with your brand
The name of their company if it’s a service-based business. Or you can add their location if it’s a product-based brand.
To stand out, you can also create a short video with several testimonials. Video content always works better than other types because it offers a touch of reality.
A fantastic and catchy call-to-action
And finally, make sure that you end all of it with an actionable CTA. Make sure you include a form here that should have the following sections:
Inquiry or message
And remember to keep the form simple and quick.
Some other tips to optimize the homepage
Here are a few additional tips to optimize your homepage.
Make sure you use proper H1, H2, and H3 tags
Write an effective meta-title and meta description for the page
Use industry-relevant keywords throughout the homepage. But make sure you don’t spam your content
Create actionable CTAs throughout
Ensure that the design is user-friendly and interactive
Now that you know what to include in your homepage and how to optimize it, go ahead and create an awesome homepage.
Just remember that your homepage is going to be a testimony of your brand. So make sure that it’s simple, clear, and reflects the true personality of your brand.