What is an Ad Account?
An ad account is a necessary commodity for any business right now. Luckily for us, it doesn’t take much effort to make one! It’s virtually the same as creating a social media account. In fact, it’s even on the same platforms that we use to interact with people and the web, such as Facebook and Google!
Let’s have a look at what I mean by that.
Ad Accounts on Advertising Platforms
Although there are many advertising platforms on the web today, the two main ones that we (and the rest of the world) are primarily concerned with are Facebook and Google.
As you already know, Facebook and Google, as platforms, are worlds apart. So what brings them together when it comes to ads? Well, the audiences on these platforms are massive. If you make a wise choice and establish a presence on these platforms via ads, you can conveniently maximize your visibility, increase sales, expand your client base, and turn your business into a success!
On Google, your ads show up when something specific is searched for by the user, whereas with Facebook, users tend to see ads in their newsfeed. Either way, you and your brand get the exposure you are looking for through an ad account on these platforms.
The other advantages of having an account on these platforms are:
- They give you a global reach.
The sky's the limit when you have an ad account! You can set your target audience to be from anywhere in the world.
- They can be great for your marketing ROI.
Advertising on digital platforms is not as costly as advertising via traditional mediums such as TV.
- They let you easily track and measure your results.
Digital marketing platforms like Facebook and Google come with a plethora of great tools that help you track your progress.
- They let you establish a more solid online presence.
To succeed as a business, you need to have a stainless reputation online. Having a presence of digital marketing platforms helps you maintain that while incurring an increase in your profitability.
Making an Ad Account
Creating an Ad Account on Facebook
To make an ad account on Facebook, you need to have Business Manager. This is essentially the Business version of a Facebook account. Once you have it, you can add an ad account to it in three ways. You can either:
- Add an account.
- Request to access an old ad account.
- Create a new ad account.
All you have to do is follow these steps:
Business settings > Accounts > Ad accounts > Add (drop-down menu) > Pick one of the three aforementioned choices, and voila! You’re good to go with your Facebook ad Account.
Creating an Ad Account on Google
- Sign in to your Google Ads manager account.
- From the page menu on the left, click Settings and from there access Sub-account settings.
- Click the plus (+) button.
- Click Create a new account.
- Select between Google Ads account or Smart Campaign account.
- Name the new account.
- Select a country and time zone for the account.
- Select a permanent currency for the account.
- Click Invite users to this account if you want to invite anyone else.
- Click Create account.
And you're done!
As you can see, setting up an ad account is fairly simple. The procedure is more or less the same for all digital platforms, not just Google and Facebook. So, you really have no excuse not to make one now!
Who knows, it might as well end up being the best thing you do for your marketing strategy.