Outbound Links (SEO)

What Are Outbound Links (SEO)?

Why Outbound Links Matter

Outbound links are crucial for SEO for the following reasons 

1.Increase Site Authority & Relevance

As you refer to high authority, relevant websites make it easier for Google to recognize your content about a particular topic - outbound links act as a topical signal of sorts.

2. Add Value

Outbound links add depth or value to your content, making it more credible and professional. They can also be used to lead site visitors to external resources.

3. Build Readers’ Trust

Using links to reference reputable sources makes your site visitors more likely to trust your site and its content, which in turn makes them more likely to buy from you. 

Key Takeaway

In general, outbound links link to other websites and can be either no-follow or do-follow links. While some believe these can hurt your SEO, using outbound links can boost your site’s authority, trustworthiness, and credibility.