YouTube advertising is the process of advertising your YouTube content through Google Ads. The ultimate aim behind YouTube ads is to maximize your user reach and get as many views as possible. It can also refer to brands attaching ads to YouTube videos through AdSense to gain more visibility.
Usually, YouTube Ads involve showing a snippet of your video before the user’s video of choice plays. However, YouTube Ads also can also be in the form of search results where if a person searches for a similar video, yours will show up!
Types of YouTube Ads
The six main types of YouTube Ads are as follows:
Sponsored card ads
Non-skippable instream ads
Bumper instream ads
Advantages of YouTube Ads
There are some advantages to YouTube advertising that one simply can’t ignore! Such as:
YouTube advertising is cost-friendly
PPC generally is very cost-effective. Since you pay only when someone clicks on your idea, there is not much space for things to go wrong - at least in terms of money! In addition, you also get to choose how much you’re willing to pay. YouTube Ads also use a PPC model, so these benefits apply to YouTube Ads as well.
YouTube advertising is targeted
YouTube ads are one of the most targeted forms of advertising out there! You can really show your ads to a particular sort of audience, which is always a plus point for businesses.
On YouTube, you can target your audience based on:
Custom affinity audience
YouTube advertising gives your trackable metrics
The essence of a marketing campaign is dependent on how well it can be measured. Unless you know how well your ad campaign is doing, there is no point in running it!
Considering that, it is important for you to stay attuned to the progress of your YouTube ad campaign as well. Luckily, the platform makes it easy for us to do this.
YouTube advertising provides quick results
With other ad campaigns, patience is key as you aren’t likely to see results as swiftly as you’d want.
However, with YouTube advertising, the results are very quick. YouTube has 2 billion monthly active users, which is why it is not hard for a business to get more ad clicks, website traffic, and sales over time just by employing YouTube advertising in their digital marketing strategy.
Disadvantages of YouTube Ads
Our discussion of YouTube Ads also requires us to take a look at the disadvantages of YouTube Ads. For example:
Despite the sophisticated targeting offered, it can be a bit off in practice, and your ads might end up being shown on irrelevant content.
The arena for YouTube ads is quite competitive, so if someone bids more than you, you go off the line.
Google Search Console is hard and complex to understand.
You might need professional guidance to ensure that you don’t end up wasting money.
The follow-on content (suggested videos) can sometimes be off-topic.
The Bottom Line
Despite the disadvantages listed above, businesses can benefit from YouTube ads if they are executed properly. You don’t even have to invest a lot of time and money to set these ads up! Google has the whole process down, and all you need to work YouTube in your favor is to go through the instructions laid out by Google! It’s as simple as that.