What are Facebook Ads?

Facebook ads on the Facebook Network could be seen as the social media equivalent of Google Ads. As with PPC Google Ads, the standard Facebook ads requires the payment of a fee from an advertiser every time a user clicks on an ad. Facebook ads can help you to expand or reach your promotional activities. They are good for increasing brand awareness, helping you to reach out to a whole new audience. Facebook provides valuable feedback to marketers who launched Facebook Ads through the platform’s built-in analytics that show marketers key info on the progress of their campaigns.

Why are Facebook Ads Important?

With Facebook ads’ clientele expanding day after day, and the social platform's capacity to focus on your clients is also increasing. For this reason, Facebook ads are an incredibly useful tool. 

Also, the more people there are on Facebook, the more important it becomes for your brand to be a part of this platform. The reason behind this is that Facebook ads have the ability to reach out to your target audience and help you expand your brand in your desired way. Facebook has a lot of useful information on its users that is extremely useful to marketers. Facebook Ads allow you to use this information to target your ads at very specific demographics based on the age, interests, and location of your audience. Currently, about 3 million organizations advertise on Facebook. Here are some key reasons why you ought to think about Facebook as a suitable paid ad channel for your business. 

1. Developing audience size

Facebook currently has a sum of 2 billion month-to-month active users! Facebook's Audience Insights makes it much simpler for advertisers to target the right audience and get the best results. 

2. Consideration and connection

People invest a great deal of energy into interpersonal organizations on Facebook. Advertisers can use this chance to place the correct promotions before just the right users. 

3. Focusing on choices

Facebook permits organizations to target clients by area, socioeconomics, age, interests, conduct, and a lot more of such classifications.

Disadvantages of Facebook Ads

However, there are some serious disadvantages of Facebook Ads. Let’s have a look at those:

1. Less organic reach 

Facebook Ads come at a cost and that won’t be worth it for every business, especially those businesses in the B2B or whose target audience is teenagers. These businesses may find more success on other social media platforms such as LinkedIn and Instagram. 

2. Criticism of Facebook Analytics

Over the years Facebook has faced criticism for the way its metrics function both in terms of their accuracy and value. Make sure you don’t just rely on the platform to demonstrate the value of your ads. You should draw on other sources such as Google Analytics.  

3. It's all about money!

You want to get your content out and ensure that it is at the forefront of the audience's perception - but how much are you willing to pay for it? If you want to make the most out of Facebook ads and ensure that you are using them effectively, you have to take out a considerable chunk of your budget to spend on Facebook Ads.

4. Only logged in users can access your ads

Just the user who is signed in has the advantage of seeing your promotions. In any case, on Facebook, everything occurs under a login. So, no matter what your efforts are and how much money you spend, your audience is restricted to be the people who use Facebook.

The Bottom Line

Facebook Ads can be a great way to target specific audiences and significantly expand the reach of the marketing activities. But you need to make sure they are the right fit for your business and its audience. To avoid the risk of reliance and missed opportunities, make sure you keep other channels open and that you incorporate other forms of feedback.