What is an Ad Version?

Before launching an ad campaign it’s really important to test it. The testing process often works best with multiple versions of the same ad. These versions can vary from each other in many ways including style, words, promotions, and benefits. We can test these versions against each other to find the ones that perform best. 

Ad Variation on Google

On Google Ads, you can test multiple ad versions through ad variations. The ad variation feature essentially makes it easier for you to make changes to all your versions, and gauge which ads perform better.

Here’s how you can set up text ads: 

1) Sign in to your Google Ads account.

2) From the page menu on the left, click drafts & experiments.

3) Click Ad variations.

4) Click the plus button to create a new ad variation.

5)Under the “Select ads” section, select the option that is best for you.

6) Under the “Target ad type” section, select Text ads.

7) Establish rules in the filter ads section:

8) Click Continue.

9) In the "Create variation" section, choose which type of variation you want to apply to your ads. 

10) Click Continue.

11) In the "Set variation details" section, give your ad variation a name.

12) Set the start date and end date for when you want to run the ad variations.

13) In the Experiment split, enter the percentage of your campaign’s budget you wish to allocate for the ad variations.

14) Click Create variation.

Here’s how you can set it up for responsive search ads: 

1) Sign in to your Google Ads account.

2) From the page menu on the left, click Drafts & experiments.

3) Click Ad variations.

4) To create a new ad variation, click the plus button.

5) Under the “Select ads” section, choose the option that is best for you. 

6) Under the “Target ad type” section, select Responsive search ads.

7) You can establish rules in the Filter ads section.

8) Click continue.

9) In the "Create variation" section, choose which type of variation you want to apply to your ads. 

10) Click Continue.

11) In the "Set variation details" section, give your ad variation a name.

12) Set the Start Date and End date of when you want to run the ad variations. 

13) In the Experiment split, enter the percentage of your campaign’s budget you wish to allocate for the ad variations. 

14) Click Create variation.

The Benefits of Having Multiple Ad Versions

Having multiple ad versions and running A/B tests on them means a lot of benefits for you and your brand. First, every time you make multiple versions, run tests on them, and then use those findings to make future content, you are taking into account what the audience wants from your brand. When you give the audience what they want, they are more willing to engage and interact with your client. 

Secondly, having multiple ad versions will show you which ads work the best.  This should help to improve key ranking factors such as page time and bounce rate. This will also allow you to focus your efforts on the ads with the best conversion rates. 

Final Words

Ad versions are important in the world of testing, and they need to be run with effort and patience to get the best of results. All in all, having multiple ad versions can really help your business to be more successful!