A news feed is a space where newly published content appears or users can share material. It’s usually integrated as part of social media platforms. End users also frequently receive push notifications when a site (or profile) shares new content.
Initially, the newsfeed concept came from Facebook. There was a primary digital space for users to see each other’s posts, share resources, and keep up with the daily happenings.
The Facebook newsfeed usually updates users on profile changes, upcoming events or birthdays, and any other posts that their friends may share.
But apart from Facebook, a news feed can also be made part of any website or platform to keep the audience informed and engaged.
So, here are some of the benefits of creating a news feed (these also apply to why it can help following one).
Advantages of Having A Newsfeed
1. Provides Important and Timely Information
No matter your niche or industry, chances are there’s always some exciting news, research, or information that would be incredibly valuable to interested people. So, a newsfeed can enable you to display such content and provide timely updates to your audience as a result.
If you’re careful about the value of the content and share truly worthwhile resources, your viewers are likely to come back time and time again to your newsfeed.
2. Saves Your Followers Research Time
As you share informative, relevant, and insightful information with users - all in one convenient location - it’ll save your followers a lot of time. They’ll trust your newsfeed as the source to go to when they’re looking for answers.
And it’s also likely to get them hooked!
3. Establish Yourself as An Industry Leader
When you share material relevant to your industry, it’ll naturally lead to you or your brand becoming an industry leader. You’ll become the go-to source for people. And if you ensure to add diverse perspectives and via many mediums (such as videos and blog posts), you’ll also gain more credibility with your audience.
4. Saves Your Time and Resources
Aside from saving your viewers’ time, creating a newsfeed can also share your time and resources - especially if it’s an interactive one. Instead of constantly promoting your content through other newsfeeds, you can use yours to create an active, exciting community.
And if others share it too, then you won’t even have to do much!
5. Share Content from Various Sources
By integrating a newsfeed into your business (or as a user, daily content consumption), you can share and get access to all the relevant information and resources. And the best part is that it can be anything ranging from blog posts and guides to podcasts and digital tools.
So, a newsfeed can be a perfect space to share resources and information with a large audience, and creating one for your website can keep your audience engaged with relevant content.
As a user, following a newsfeed can mean that you have regular access to timely updates and content, which is often very easy to scroll through.