UTM stands for Urchin Tracking Module, and UTM Parameters are short text codes that you can add to URLs (or links) to help you track the performance of a website page or campaign.
UTM parameters are a simple, direct, and solid approach to follow the traffic on the web. They're not influenced by changes to outsider cookies or the Facebook pixel.
As marketers, we're always looking for newer and more efficient ways to track site traffic and conversions. And UTM parameters enable you to do exactly that. Advanced tracking options that help keep you on top of your marketing campaign can help you increase traffic and analyze metrics.
By tagging your URLs with UTMs, you can easily understand how visitors interact with your website.
Let’s take a look at how to create UTM parameters.
UTM parameters work with analytics programs to provide you with in-depth data related to your social media results.
Now, there are five different UTM parameters. Google Analytics requires the first three, and you should use them in all UTM tracking links. But the last two are optional and are used specifically for tracking paid campaigns.
You can manually add UTM parameters to your links, but it’s a lot easier to use an automatic UTM code generator.
You can create UTMs using the Google UTM generator, then paste the links into your social media posts.
If you’re advertising an app, you can use either the iOS Campaign Tracking URL Builder or the Google Play URL Builder.
These UTM generators are similar to the Google Analytics Campaign URL Builder but include a couple of additional parameters to identify your app and measure ad data.
UTM parameters can help you integrate bits of code into URLs to track your site traffic and performance better. By tagging your URLs with UTMs, you can easily understand how visitors interact with your website.