What is Dynamic Remarketing?

Dynamic remarketing is primarily a Google feature that contains display ads. These display ads are customized for each impression and show content related to a user’s prior interaction with any web page. 

How Remarketing Works

Before we understand how dynamic remarketing works, it is important to understand what remarketing is and how it works. 

According to Google, remarketing is a way for brands to connect with people who have interacted with your website in the past. Through remarketing, you can put your ads in front of an audience who have already shown an interest in your businesses while they browse Google or other sites in the AdSense network. 

Remarketing - Benefits

Remarketing comes with a lot of benefits for brands. Whether the goal is to increase awareness, drive sales activity, or increase registrations, you can make use of remarketing to achieve it. The following are some of the most potent benefits of remarketing:

Prompt Reach/Well-timed Targeting

Through remarketing, it is easier to show your ads to users who have already shown interest in your business. You can also assist your clients in discovering you by presenting ads when they are actively looking for your business on Google Search.

Focused advertising

Dynamic remarketing also allows you to build specific remarketing lists For example, you may create a remarketing list targeted at people who didn't complete a transaction, despite filling their shopping cart.

Large-scale reach

You can create your remarketing lists in a way that enables you to reach a larger audience.

Efficient pricing

An adequately functional remarketing campaign can be created by automated bidding. This technically results in cost reduction and ends up saving you money.

Easy ad creation

Via remarketing, you can create text, image, and video ads with no costs involved, via Google's Ad Gallery. 

Dynamic Remarketing

Dynamic remarketing takes remarketing to the next level and brings even more benefits to the table.  

Ads that scale with your products or services

Dynamic remarketing allows you to pair your entire feed of products/services with dynamic ads, which you can then use to scale your ads and cover your complete inventory.

Simple and potent feeds

with dynamic remarketing, you can easily create .csv, .tsv, .xls, or .xlsx feeds. Products and services are pulled from your feed which allows Google to holistically determine the best mix of products for each ad based on the viewer's preferences.

Real-time bid optimization

Dynamic remarketing offers enhanced CPC and conversion optimizer, Google Ads calculates the optimal bid for each impression.

Dynamic Remarketing in Google

If you want to create a dynamic remarketing for Display Ads on Google, follow these steps from Google.

• Sign in to Google Ads.
• Click Campaigns from the page menu.
• Click the plus icon, then select New Campaign.
• Choose Display Network.
• Select Sales.
• Select Standard display campaign, then click Continue.
• Specify a campaign name, bid strategy, and budget.
• Your selections in the “Targeting” section are where dynamic remarketing comes in. 
• Then create your display ads. 
• Click ‘Create Campaign’.
• Now you’ll attach feeds to campaigns.
• Go to “Campaigns” in the left page menu to select your campaign.
• Click Settings.
• Click Additional settings
• Click on the down arrow for “Dynamic ads”.
• Check the box beside “Use dynamic ads feed for personalized ads”.
• Click Save.

The Bottom Line

Dynamic remarketing on Google takes remarketing to the next level and gives users a way to improve their marketing campaigns.