Email marketing has been a key pillar of Digital Marketing since the early days of the internet. Email marketing uses email to communicate the offers and deals of your business to existing and potential customers.
Email marketing is beneficial because it is a cost-effective method of promoting your brand. It also doesn’t involve a lot of effort, especially if you are using an email marketing system/software. When done right it can deliver an amazing return on investment (ROI). This makes it a good fit for businesses that need quick engagement on a small budget.
The Advantages of Email Marketing
Email marketing has these benefits:
1. Lowers costs
When compared with direct mail and print advertising, email marketing is much cheaper. From designing an email marketing campaign to sending it out, you can do it all by yourself.
2. Already engaged audience
The audience that you reach out to via email marketing, who have already subscribed to a mailing list or visited your site are likely to be interested in your products
3. Targeted messages
Segmentation is so much easier with email marketing campaigns! All Email Marketing tools allow you to pick out the recipients of your emails based on different criteria. For example, your products may be targeted at women. You can use your segmentation to ensure that your emails are only sent out to women.
4. Drive revenue
What email marketing does is invoke impulsive buying in customers. Brands cash in on this phenomenon and use it to their benefit. Emails generate over $30b in revenue! And all of that based on little to no investment.
5. Easy to set up
Let’s be real: it’s not exactly the hardest thing in the world to write an email, is it?
Yes, you have to ensure that the email is well-crafted and catchy enough to provoke your recipient to take the desired action - but that’s something that can be easily mastered. Unlike other forms of traditional marketing, email marketing does not require a lot of time and effort to execute!
Other than the aforementioned advantages, email marketing is also:
Easy to measure
Easy to share
Allows you to reach a global audience
Can have an immediate impact
Offers a great ROI
If you actually spend time creating the perfect email message, there is a very high chance that you will get your desired response and take your entire marketing plan to the next level.