What is a QR Code?
The acronym “QR” stands for Quick Response. A QR code is essentially a barcode that can be scanned and read by a digital device. Data is stored as a series of pixels in a square-shaped grid within the QR code.
Nowadays, QR codes are frequently used in our daily lives. Whether it is to find out more about a product or log into something, we come in contact with QR codes more often than we realize! In fact, our smartphones now have built-in QR readers, which means that the use of QR codes is gradually gripping the whole world.
The History of QR Codes
QR codes first came into being in Japan. In 1994, a Japanese company called Denso Wave invented the first QR code system. The purpose behind it was to come up with a more accurate method to track vehicles and spare parts during the manufacturing process. As a result, they came up with the QR code system.
Why are QR Codes Different?
So, what makes standard QR codes different from standard barcodes?
Standard barcodes are created in a way that they can only be read in one direction - which is top to bottom. On the other hand, a QR code can be read in two directions. They can be read from top to bottom, as well as from right to left. As you can tell, this allows QR codes to contain a lot more information than a standard barcode.
Other Advantages of QR Codes
QR code can be particularly beneficial to B2B businesses. Here’s why:
QR codes encourage networking & sharing
When used correctly, QR codes can do a lot more than merely being digital barcodes. They can easily connect a mobile device to your social media pages, making it easier for clients to get connected with your brand.
QR codes can act as a call to action
You can link your QR code to the contact pages so that you can directly take your clients to where you want them to go! It will impress them and generate more leads.
QR codes act as a bridge between online and offline aspects of your business
The only thing better than having billboards, flyers, brochures, along with a web platform is something that connects the two. In this scenario, QR codes are perfect. They seamlessly connect offline media and ensure that you get a positive response.
The Bottom Line
QR codes can be great for B2B and B2C businesses. They make life easier for you and your customers and can generate more leads and sales.