NAP stands for Name, Address, and Phone Number, and it’s a collection of contact data that’s very important for businesses to add to their profile if they want to rank well in search engine results.
That’s because search engines such as Google take this data into account for geo-targeted searches and also display your site according to how visible and accessible your NAP is.
So unless this information has been optimized for users, search engines won’t be happy with your site.
Moreover, Google values accurate information for its users, which means that it’s of the utmost importance that your business NAP is correct and consistent with your present reality.
For instance, if you change your address, you should be sure to change it on all online platforms too as soon as possible. If you miss out on this step, the search engine may prioritize your competitors (who have NAP) over you.
But why does this happen?
Well, let’s understand why NAP impacts SEO.
Why NAP Impacts SEO
When a user searches for a specific service on Google, they could be looking for a way to contact you or reach your store. And Google scans through all listings when providing this data to searchers, which means that having the correct NAP is crucial for your business.
It won’t take a lot of time for Google to determine that your NAP is incorrect because if it is, it’s also likely to lead to loss of customers and fewer people being interested in clicking on your site.
What’s more, your NAP information is stored by search engines to determine your search engine site ranking. So, don’t hurt your SEO by forgetting to optimize your NAP!
Incorrect information in NAP citations can confuse customers and a poor user experience, which is why search engines are so particular about this.
So, if you want your website to rank high in search results, you must prioritize your NAP to be displayed accurately and clearly to users.
How to Optimize NAP for SEO
Here are the steps you can take to create an effective search engine optimized NAP:
Choose a prominent space on your website on which this critical information is displayed so that it can be easily viewed and accessed by site visitors (and Google). Also, make sure that your NAP is in text format and not an image so that Google can easily scan the information.
Claim your Google My Business listings and make sure to update them with accurate NAP information.
Add a correct location for your office or stores on Google Maps (if you haven’t already) as this can improve your NAP.
Use Google to uncover any potentially inaccurate listings. You can use Google site operators, such as site:yelp.com “my business” to search specific directories or you can search for your phone number, address, or business name.
Keep a record of all your listings so you can quickly correct this data in case you ever change your business phone number or address.
Remember that NAP can have an immense influence on the digital visibility of your business because it’s some of the most critical information for customers. So, you should take time to ensure that your listings are accurate to prevent any issues in local SERPs.
Overall, NAP is an important bit of information for businesses to display online for improved search engine optimization. So ensuring that your name, address, and phone number are accurately displayed on your site or social profiles can mean the difference between a high search engine rank and a low one.